What Happened to Brand Loyalty - Is La Croix in Trouble?

La Croix was delightfully marketable, visually pleasant, affordable for young consumers, and different from it’s bubbly counterparts...until PepsiCo’s Bubly launch in February 2018. There isn’t complete evidence that one is superior to the other since preferences rely entirely on tastes. This upstart competitor brings into question whether or not the consumers’ brand loyalty is real.

The Evolving Pitch Process - Why Brands Should Approach Agency Selection Differently

Finding “the one” is stressful, time consuming, and, to be honest, extremely hard. A romantic relationship is not exactly congruent to an agency-client relationship, but there is something to be said about agency selection and the evolving pitch process...

No need for romantic gestures with boomboxes, dance numbers, or flowers, but a sit-down conversation where the agency can interview the brand and the brand can interview the agency.

Event Recap: SPARKsouth 2016

Press, Setup News/EventsSetup - marketing matchmakersOctober 18, 2016sparksouth, students, mentorship, mentorship from digital marketing veterans, resume improvement, personal presentation, career planning, mentors, diverse nature of the marketing industry, marketing industry, marketing careers, agency, entrepreneurship, brand, understand different potential career routs, career development, businesspeople, advice, network, storify, bridge the gap from being in high school to entering the job field, marketing student, university of georgia, brian easter, ceo of nebo agency, importance of authencity in marketing, terrilyn simmons, ChooseATL, ultimate job interview challenge, austin distel, entrepreneurial journey, joe koufman, ceo of agencysparks, advice to young professionals, how to stand out, what really matters to future employers, resources that can help set job candidates apart, can anyone be a marketer?, marketing career path, christien louviere, ceo of sell personal, sponsors, nebo agency, terry college of business, agencysparks, simpli.f, Hypepotamus, atlanta hawks, aflac, sweetwater brewing company, twitter, red bull, sapient nitro, digitaslbi, 2017 SPARKsouth, potential sponsorsComment

Setup® Cohosting the SPARKsouth Conference