Marketers Toolbox - Looker

What is Looker?

Looker is an analytics tool that uses data-discovery to guide business decisions. 

Why is the tool helpful?

Looker is a business information application that collects and analyzes data to help marketers evaluate and optimize campaigns and create more data-driven marketing strategies. 

This Business intelligence Software is an easy analytical tool to use because it does not require any SQL knowledge or coding experience. The platform provides dashboards that users can create filters and interactive visualizations like charts and graphs. The tool accommodates over 25 data variations and allows users to collaborate with one another. Businesses can benefit overall by tracking and recording their data in a seamless and understandable fashion using this tool. 

How is it used?

Looker’s data analysis can dive into a marketing team’s campaigns, web analytics, and customer acquisition. By tracking Key Performance Indicators (KPIs) like cost-per-clicks (CPC) and click-through rates (CTR), marketers can evaluate which campaign strategies are resonating best with their target audience. Marketers can then alter messaging or copy and analyze the results through A/B Testing.

Looker makes it easier for marketers to prove their value and follow the return on investment (ROI) of their actions by recording the spend and revenue earned from campaigns. They can also track conversion rates, new lead generations, and cross-channel attribution.

Marketers can segment the data they have collected over time and monitor the differences in behavior. They can also optimize their website traffic by using Looker to ensure the user experience is seamless and leads to conversion. 

Who would benefit from using Looker?

This tool is used by 700 companies worldwide in eCommerce, Media, Ad Tech, SaaS, Healthcare, Gaming, and Fintech industries. The data Looker collects is beneficial to all departments, including marketing, sales, and web analytics. Looker can specifically help marketing departments build a more data-driven marketing strategy by centralizing data and collecting insights on consumers throughout their consumer journey. 


Looker prefers to customize their pricing depending on the need. They ensure their customers are getting what they are paying for by evaluating factors like “number of users, database connections, and scale of deployment.” Users should request the demo to determine whether or not this tool is the right fit for them.