The Good, The Bad, and The Mediocre: 2024 Cannes Lions

Setup’s Manager of Strategic Partnerships listed his favorite Cannes Lions campaigns from Coca-Cola to Pop-Tarts and more, and the takeaways for marketers.

Marketing Industry/TrendsSetup - marketing matchmakersJuly 16, 2024Cannes Lions, marketing campaigns, marketing campaignComment

March Madness is in the "Air"

It may be hard to believe today, but the Nike basketball sneaker department was hanging on by a shoe lace, struggling to make any headway against Converse and Adidas in 1984.

What steps did the Nike team take to put them back on the map? And how did Michael Jordan impact that success?

Marketing Industry/TrendsSetup - marketing matchmakersMarch 12, 2024marketing ads, march madness, marketing campaignsComment

Top Campaign Picks from Cannes Lions 2023

Setup’s Business Development Manager, Evan Rosenthal, shares his thoughts on the best campaigns from the Cannes Lions International Festival of Creativity. Check out the advertisements and let us know which were your favorite!

Marketing Industry/TrendsSetup - marketing matchmakersJuly 3, 2023Cannes Lions, campaigns, marketing campaignsComment

What’s Old Is New Again - Reviving Legacy Brands

In nature, if an animal does not adapt, it becomes extinct. As technology and consumer behaviors continue to evolve in the marketing industry, brands are challenged to adapt to survive.

Brands like Lego or IHOP must innovate to better tell their brand story or reform their entire look and feel, or product to become more relevant to modern day consumers.

How do legacy brands overcome challenges to stay relevant?

Marketing Industry/TrendsSetup - marketing matchmakersJuly 17, 2018legacy brands, brands, relevant brands, marketing campaigns, marketing strategies, marketing stunts, marketing content, challenging the status quo, listeningComment

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