How Data-Driven Decision Making Transforms Agency-Client Partnerships

At Setup, we regularly conduct Agency Assessments where we interview Agencies and their past and current Clients about an Agency's performance, strengths, and weaknesses. Surprisingly, when the results are presented, Clients tend to comment about a lack of data-driven practices, or a need for more.

If data-driven decision making is so impactful, then why are some companies lacking in data usage?

Marketing Industry/TrendsSetup - marketing matchmakersOctober 8, 2024data strategy, data analytics, third-party data, big dataComment

Marketers Toolbox - GetSocial

GetSocial is a social analytics and publishing platform that helps marketers improve their social media reach and clicks by understanding their audience’s behavior.

#MarketersToolboxSetup - marketing matchmakersSeptember 14, 2018#MT - Social Media, #MT - Productivity, content creation, social meida, analytics, data analyticsComment

Marketers Toolbox - Looker

Looker is an analytics tool that uses data-discovery to guide business decisions.

#MarketersToolboxSetup - marketing matchmakersJune 29, 2018analytics, data analytics, web analytics, kpi, tracking, roi, roi of marketing, #MT - Productivity, #MT - Collaboration, #MT - MarketingComment

The Future of Artificial Intelligence and Data Analytics in Marketing

The world of digital media is constantly evolving and marketers need to learn how to adjust and grow with the changes. Marketers have access to analytical data like never before, influencing every step of their marketing strategies and enhancing their content production. The evolution of technology also affects marketing roles as artificial intelligence (AI) comes into play…

Marketing Industry/Trends, Setup News/EventsSetup - marketing matchmakersMay 1, 2018data analytics, analytics, data, big data, AI, AIMA, nebo agency, Artificial Intelligence, marketing technology, Marketing, InnovationComment

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