Posts tagged bubly
What Happened to Brand Loyalty - Is La Croix in Trouble?

La Croix was delightfully marketable, visually pleasant, affordable for young consumers, and different from it’s bubbly counterparts...until PepsiCo’s Bubly launch in February 2018. There isn’t complete evidence that one is superior to the other since preferences rely entirely on tastes. This upstart competitor brings into question whether or not the consumers’ brand loyalty is real.

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