Posts tagged business objectives
Marketers Toolbox - Geckoboard

Geckoboard’s user-friendly, customizable dashboard made up of comprehensive data pulled from third party apps makes it easier for teams to track goals, align processes, and analyze progress. This tool allows companies to monitor product and company success and respond to efforts in real-time.

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Measuring Super Bowl Ad ROI is...Complicated

People will do just about anything to escape the constant barrage of advertisements shoved their way every day...that is, unless we’re talking about the Super Bowl. In fact, according to Burson-Marsteller, 53% of Americans would be disappointed if the Super Bowl went commercial-free. The combination of a live TV event that reaches over 100 million people, along with the diverse and captive nature of its audience has caused the Super Bowl’s commercials to transform into a beacon for creativity in advertising.

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