The Importance of Communicating the CMO Role to the C-suite

Remember Mad Men? Well, it’s time to forget it because CMOs no longer rely on “gut feeling.” Since data is more accessible and consumers are at the forefront of decision making, the role of CMO is more important than ever before. The CMOs’ understanding of consumer data and interpretation of analytics makes the Chief Marketing Officer one of the most vital members in the Chief Executive Suite.

Marketers Toolbox - Anchor

Are you a brand who wants to grow your consumer engagement in a creative way?

Anchor is a podcast tool that marketers can leverage to establish their brand, enhance their credibility, and create more content…

#MarketersToolboxSetup - marketing matchmakersJune 22, 2018podcast, podcast tools, consumer engagement, analytics, listeners, audience engagement, content, content creation, content engagement, #MT - Social Media, #MT - Creative, #MT - Marketing, creative content, creative outletComment

Marketers Must Provide Value, Not Just Emotional Ads

Humans are emotional beings and, often, feelings can outweigh rational thought. That’s why marketers have historically turned to emotional manipulation tactics when crafting an advertising message. Marketers are familiar with using storytelling to elicit an emotional response, however, consumers are becoming more savvy - they want more than just a story...

Marketing Industry/TrendsSetup - marketing matchmakersJune 19, 2018emotional marketing, manipulative marketing, influencer, Patagonia, Subaru, Coca-Cola, emotional manipulation, educational marketing, educational advertisements, advertisements, evolution of marketing, evolution of content, content marketing, storytelling, marketing stories, InnovationComment

Marketers Toolbox - Coolors

Coolors is a design tool that generates the perfect palette to design a company’s color scheme for their brand or marketing materials…

#MarketersToolboxSetup - marketing matchmakersJune 15, 2018#MT - Marketing, #MT - Social Media, #MT - Creative, color scheme, color palette, design tools, design, design element, web design, photographyComment

How can Marketers Optimize their Content Length for SEO?

If a marketer wants answers around the “ideal” length of a particular piece of content, they will encounter recommendations ranging anywhere from 300 to 2,000 words, each reason having merit. Even though the formula for the perfect content length is not one-size-fits-all, two things have remained a constant for content marketers: quality content ranks well.

How long is too long for a blog?

Marketing Industry/TrendsSetup - marketing matchmakersJune 12, 2018content, content length, length, content strategy, blog, blog content, blog length, SEO, SEO optimization, search engine, search, search engine optimization, landing page optimization, data Comments

Marketers Toolbox - HeyOrca

HeyOrca is a visual content platform for marketing agencies and clients to schedule, share, and review content…

#MarketersToolboxSetup - marketing matchmakersJune 8, 2018Comment

Mascot, Spokesperson, or Theme? How to Bring your Marketing Stories to Life

Marketers tell stories to differentiate their brands from the competition, increase audience engagement, and to bring the brand to life. Since humans are emotional beings, consumers will, most likely, eat up a good brand story. Facts and figures will gain the consumer’s trust, but an entertaining story that moves the consumer to care about the brand leads to trust in addition to loyalty…

Marketing Industry/TrendsSetup - marketing matchmakersJune 5, 2018suit, costume, college, graduate, economy, job market, unskilled, labor, person, teenager, character, isolated, white background, overqualified, unhappy, disappointment, bird, humor, dressed up, animal, fictional, beak, red, Chicken Little, design element, blank space, mascot, hat, chicken, suit, costume, college, graduate, economy, job market, unskilled, labor, person, man, male, teenager, young adult, character, isolated, white background, overqualified, unhappy, disappointment, bird, humor, funny, dressed up, animal, fictional, beak, yellow, red, design element, blank space, mascot, mortarboard, hat, marketing, marketing strategy, marketing mascot, brand, brand marketing, brand spokesperson, influencer, social influencer, spokesperson, brand theme, brand themes, storytelling, brand story, brand storytellingComment

Marketers Toolbox - Video for Social

Biteable’s Video for Social tool is a social media tool that simplifies video content creation for marketers…

#MarketersToolboxSetup - marketing matchmakersJune 1, 2018video, video content, social media, social media content, social videos, social media coordinator, social media strategy, #MT - Marketing, #MT - Creative, #MT - Social MediaComment

When it Comes to Video Length for Content Marketing, Size Matters

In a world where consumer attention span is reportedly shorter than a goldfish, content creators face a constant challenge of innovating new ways to get noticed or differentiate themselves from competitors.

What can marketers do to set themselves apart? Optimize the length of their content.

Marketing Industry/TrendsSetup - marketing matchmakersMay 29, 2018video, video content, video stream, video marketing, digital marketing, video strategy, live streaming video, SEOComment

Marketers Toolbox - Atomized

Atomized is a marketing software platform for brand and agency teams that manages, organizes, and shares marketing content and campaigns…

#MarketersToolboxSetup - marketing matchmakersMay 25, 2018content marketing, content, content calendar, content schedule, scheduling, marketing calendar, marketing team, productivity, productivity tools, #MT - ProductivityComment

#MarketersBreakfast - Connecting Brands and Agencies with the Best Marketing Tools

Setup is dedicated to bringing together marketers from established brands and top marketing agencies. Each quarter, Setup hosts a #MarketersBreakfast that not only facilitates mixing and mingling but explores a topic that is intriguing and relevant to senior marketers.

Setup News/EventsSetup - marketing matchmakersMay 24, 2018marketers toolbox, marketerstoolbox, marketer tools, marketing tools, strategy tools, content tools, social media tools, marketersbreakfast, marketers breakfast, networking events, networking opportunity, networkingComment

Marketing Experts Share Storytelling Tips for Brands

Think about car commercials. How many of them take place in a waterfall or mountainous terrain? What makes certain brands memorable? What types of commercials or advertisements stick out? It’s all about the way the brand tells their story…

Marketing Industry/TrendsSetup - marketing matchmakersMay 22, 2018storytelling, brand storytelling, lead with a storyComment

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