Posts tagged Coca-Cola
What Happened to Brand Loyalty - Is La Croix in Trouble?

La Croix was delightfully marketable, visually pleasant, affordable for young consumers, and different from it’s bubbly counterparts...until PepsiCo’s Bubly launch in February 2018. There isn’t complete evidence that one is superior to the other since preferences rely entirely on tastes. This upstart competitor brings into question whether or not the consumers’ brand loyalty is real.

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Marketers Must Provide Value, Not Just Emotional Ads

Humans are emotional beings and, often, feelings can outweigh rational thought. That’s why marketers have historically turned to emotional manipulation tactics when crafting an advertising message. Marketers are familiar with using storytelling to elicit an emotional response, however, consumers are becoming more savvy - they want more than just a story... 

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