Hashtag Hijacking: The Good, the Bad, and the Ugly
Hashtag Hijacking: The Good, the Bad, and the Ugly

It’s undeniable that hashtag hijacking is a crucial part of any brand’s social media marketing strategy. By using hashtags to participate in the conversation around current events and/or controversies, brands can humanize themselves while driving engagement and organic reach. So where is the line and what can we learn from past brands’ mistakes?

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"Fully Invested" Podcast Features Setup CEO - Joe Koufman
"Fully Invested" Podcast Features Setup CEO - Joe Koufman
PressSetup - marketing matchmakersmarketing, joe koufman, agencysparks, agency, find the right agency, marketing needs, b2b, b2c, positive marketing roi, digital marketing, in-house, outsource, business owner, finding the right agency, marketing message, specialist agency, traditional marketing, best practices from a sales and marketing perspective, budget authority need timeline, podcast, fully invested podcast, western reserve partners, david marianoComment
48in48: At the Intersection of Passion and Purpose
48in48: At the Intersection of Passion and Purpose
Setup News/EventsSetup - marketing matchmakersskills-based volunteering, corporations, professionals, nonprofits, 48in48, skills-based volunteer work, professional expertise, general assembly, digital marketing, web development, web design, brand marketing, email marketing, social media marketing, content marekting, marketing services, brian tracy quote, josh bersin, deloitte, benefits of skills-based volunteering, public relations, leadership skills, specialized skillsComment
Setup CEO Featured on Brand Storytelling Podcast
Setup CEO Featured on Brand Storytelling Podcast
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Event Recap: SPARKsouth 2016
Event Recap: SPARKsouth 2016
Press, Setup News/EventsSetup - marketing matchmakerssparksouth, students, mentorship, mentorship from digital marketing veterans, resume improvement, personal presentation, career planning, mentors, diverse nature of the marketing industry, marketing industry, marketing careers, agency, entrepreneurship, brand, understand different potential career routs, career development, businesspeople, advice, network, storify, bridge the gap from being in high school to entering the job field, marketing student, university of georgia, brian easter, ceo of nebo agency, importance of authencity in marketing, terrilyn simmons, ChooseATL, ultimate job interview challenge, austin distel, entrepreneurial journey, joe koufman, ceo of agencysparks, advice to young professionals, how to stand out, what really matters to future employers, resources that can help set job candidates apart, can anyone be a marketer?, marketing career path, christien louviere, ceo of sell personal, sponsors, nebo agency, terry college of business, agencysparks, simpli.f, Hypepotamus, atlanta hawks, aflac, sweetwater brewing company, twitter, red bull, sapient nitro, digitaslbi, 2017 SPARKsouth, potential sponsorsComment
3 Lessons Marketers Could Learn from TEDxPeachtree 2016
3 Lessons Marketers Could Learn from TEDxPeachtree 2016
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Can Anyone be a Marketer?
Can Anyone be a Marketer?

The truth? There is no “typical” background for marketing. While some believe the foundation of great marketing is creativity, the reality is that creativity without strategy can be useless. The most successful marketers have a personality profile with a healthy balance of left-brained and right-brained thinking.

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Three Key Networking Lessons For Any Professional
Three Key Networking Lessons For Any Professional

Because AgencySparks exists to connect brands and marketing agencies, networking is a crucial part of the business. Anyone looking to grow in their career should spend ample time connecting with others. Connections from various aspects of one’s life often end up having career impact in the least expected ways! Here are three key lessons that will help anyone looking to become a better networker…

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Setup® Cohosting the SPARKsouth Conference
Setup® Cohosting the SPARKsouth Conference
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