Hashtag Hijacking: The Good, the Bad, and the Ugly
Hashtag Hijacking: The Good, the Bad, and the Ugly

It’s undeniable that hashtag hijacking is a crucial part of any brand’s social media marketing strategy. By using hashtags to participate in the conversation around current events and/or controversies, brands can humanize themselves while driving engagement and organic reach. So where is the line and what can we learn from past brands’ mistakes?

Read More
Marketing Industry/TrendsSetup - marketing matchmakershashtag, hashtag hijacking, real-time marketing, trending hashtag, gain visibility on social media, social media marketing strategy, using hashtags to participate in the conversation around current events, organic reach, #mondaymotivation, #nationalcoffeeday, swarm agency, prince, the weather channel, purple rain, social media, brands that lose control of the conversation, brand-specific hashtags, cause-related hashtags, humanize a brand, demonize a brand, user-generated content, #mcdstories, McDonald's, digiorno, #whyistayed, bring awareness to domestic violence, bing, kenneth cole, cairo, skittles, 2016 election cycle, mars, donald trump jr., syrian refugees, social media managers, popular, viral, New Years, insensitiveComment
"Fully Invested" Podcast Features Setup</strong> CEO - Joe Koufman
"Fully Invested" Podcast Features Setup CEO - Joe Koufman
PressSetup - marketing matchmakersmarketing, joe koufman, agencysparks, agency, find the right agency, marketing needs, b2b, b2c, positive marketing roi, digital marketing, in-house, outsource, business owner, finding the right agency, marketing message, specialist agency, traditional marketing, best practices from a sales and marketing perspective, budget authority need timeline, podcast, fully invested podcast, western reserve partners, david marianoComment
48in48: At the Intersection of Passion and Purpose
48in48: At the Intersection of Passion and Purpose
Setup News/EventsSetup - marketing matchmakersskills-based volunteering, corporations, professionals, nonprofits, 48in48, skills-based volunteer work, professional expertise, general assembly, digital marketing, web development, web design, brand marketing, email marketing, social media marketing, content marekting, marketing services, brian tracy quote, josh bersin, deloitte, benefits of skills-based volunteering, public relations, leadership skills, specialized skillsComment
Setup</strong> CEO Featured on Brand Storytelling Podcast
Setup CEO Featured on Brand Storytelling Podcast
PressJoe Koufmanjoe koufman, rakhal, rakhal ebeli, ceo of newsmodo, brand storytelling podcast, how to define what makes the perfect marketer, what personality traits should a marketer have?, marketing career, typical career path for a marketer, emerging technologies, tactical approach, the perfect marketer, holistic approach to marketing tactics, perfect match valentine's day campaign, direct mail marketing, social media marketing, paid search, video marketing, networking event, podcast, newsmodo, cross-platform technology, content marketing case study, make connections between brands and agencies, marketing automation, Valentine's Day, content marketing, brand storytelling, content creation, content curation, mix content curation and content creation, new marketing ecosystem, advice for marketersComment
Event Recap: SPARKsouth 2016
Event Recap: SPARKsouth 2016
Press, Setup News/EventsSetup - marketing matchmakerssparksouth, students, mentorship, mentorship from digital marketing veterans, resume improvement, personal presentation, career planning, mentors, diverse nature of the marketing industry, marketing industry, marketing careers, agency, entrepreneurship, brand, understand different potential career routs, career development, businesspeople, advice, network, storify, bridge the gap from being in high school to entering the job field, marketing student, university of georgia, brian easter, ceo of nebo agency, importance of authencity in marketing, terrilyn simmons, ChooseATL, ultimate job interview challenge, austin distel, entrepreneurial journey, joe koufman, ceo of agencysparks, advice to young professionals, how to stand out, what really matters to future employers, resources that can help set job candidates apart, can anyone be a marketer?, marketing career path, christien louviere, ceo of sell personal, sponsors, nebo agency, terry college of business, agencysparks, simpli.f, Hypepotamus, atlanta hawks, aflac, sweetwater brewing company, twitter, red bull, sapient nitro, digitaslbi, 2017 SPARKsouth, potential sponsorsComment
3 Lessons Marketers Could Learn from TEDxPeachtree 2016
3 Lessons Marketers Could Learn from TEDxPeachtree 2016
Setup News/EventsSetup - marketing matchmakersTEDxPeachtree 2016, marketing, remarkable ideas, AgencySparks, Jacqui Chew, together, we. humans., reset. rethink., systems, expereinces, marketing essentials, B2B, B2C, lessons for marketers, marketing lessons, selling ideas, context, key takeaway for marketers, lead with a story, follow with the data, keep it simple, we're better together, develop the strategy first, segmentation, break it down, emily bianchi, how money affects social ties, what we know about psychology is wrong, steven platek, Re-creating the way we think, animesh koratana, What if behavior could be influenced by virtual reality, barbara rothbaum, How to restore trust in the government, rohit malhotra, workplaces fit for humans, moe carrick, let's talk about gender, anneliese singh, LGBTQ, making government relevant; it's not what you think, eloisa klementich, Why listen to the ocean's voices, christopher Clark, Chernobyl, Chernobyl 30 years later, jim beasley, A finer madness, peter maeck, finding my truth: it's a question of faith, brett trapp, a space that inspired a community, kathleen baumgardner, ripple effects of artistic interventions, beth malone, refugee, dishwasher, cardiologist, heval mohamed kelli, refugee advocate, challenging the status quo, marketing department's tactical approach, empathy, personally accountableComment