Posts tagged content marketing
Marketers Must Provide Value, Not Just Emotional Ads
Marketers Must Provide Value, Not Just Emotional Ads

Humans are emotional beings and, often, feelings can outweigh rational thought. That’s why marketers have historically turned to emotional manipulation tactics when crafting an advertising message. Marketers are familiar with using storytelling to elicit an emotional response, however, consumers are becoming more savvy - they want more than just a story... 

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Marketing Industry/TrendsSetup - marketing matchmakersemotional marketing, manipulative marketing, influencer, Patagonia, Subaru, Coca-Cola, emotional manipulation, educational marketing, educational advertisements, advertisements, evolution of marketing, evolution of content, content marketing, storytelling, marketing stories, InnovationComment
Marketing to Marketers
Marketing to Marketers

Because marketers know how much of marketing revolves around providing value at every stage of the customer journey, they also know how to sniff out gimmicks. When trying to build loyalty amongst marketers, know that a campaign with robust discount/reward system or a partnership with a useful external resource will almost always outperform the flashy campaign that lacks substance. If brands want to create loyalty within this segment, the marketing strategy needs to focus on building trust through transparency, engagement, and useful content.​​​​​​​

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Marketing Industry/Trends, Marketing ResourcesSetup - marketing matchmakersmarketing to marketers, how to market to marketers, social media, content marketing, marketing mix, business, customers, target market, email marketing, consumers, marketing campaign, marketing strategy, content, brands, data, MarketingComment
Email Marketing: The Lessons I've Learned
Email Marketing: The Lessons I've Learned

How can you optimize your email marketing strategy to pique the interest of your followers? How can you get more clicks and engaged subscribers? Maybe you need a shift in focus…

Here are email marketing lessons learned from AgencySparks’ Director of Marketing, Kate Jacoutot.

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Marketing Resources, Marketing Industry/TrendsSetup - marketing matchmakersemail marketing, email automation, content marketing, email marketing strategy, marketing continuing educationComment
The Evolution and History of Content Marketing
The Evolution and History of Content Marketing
Marketing Industry/TrendsJoe Koufmancontent marketing, evolution of content marketing, social media, marketers, content marketing strategy, marketing inforgraphic, traditional marketing, one-to-one marketing, search enging, search engine, brands, audience, marketing campaign, target audience, shareable content, content strategy, content creation, content marketer, blog post, user-generated content, visual content, customers, create cotent, quality content, native advertising, content creator, valuable content, inbound marketingComment
Setup</strong> CEO Featured on Brand Storytelling Podcast
Setup CEO Featured on Brand Storytelling Podcast
PressJoe Koufmanjoe koufman, rakhal, rakhal ebeli, ceo of newsmodo, brand storytelling podcast, how to define what makes the perfect marketer, what personality traits should a marketer have?, marketing career, typical career path for a marketer, emerging technologies, tactical approach, the perfect marketer, holistic approach to marketing tactics, perfect match valentine's day campaign, direct mail marketing, social media marketing, paid search, video marketing, networking event, podcast, newsmodo, cross-platform technology, content marketing case study, make connections between brands and agencies, marketing automation, Valentine's Day, content marketing, brand storytelling, content creation, content curation, mix content curation and content creation, new marketing ecosystem, advice for marketersComment