How Data-Driven Decision Making Transforms Agency-Client Partnerships

At Setup, we regularly conduct Agency Assessments where we interview Agencies and their past and current Clients about an Agency's performance, strengths, and weaknesses. Surprisingly, when the results are presented, Clients tend to comment about a lack of data-driven practices, or a need for more.

If data-driven decision making is so impactful, then why are some companies lacking in data usage?

The No-Cookie Diet: Life after 3rd Party Cookies on Chrome

Since Google announced that they would be slowly phasing out support for third party cookies on their Chrome Browser, marketers have had an array of responses.

Current business practices may not be harmful to consumers, but they can certainly feel invasive - what are the benefits of this decision and how will it shape future marketing initiatives?

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