The world of digital media is constantly evolving and marketers need to learn how to adjust and grow with the changes. Marketers have access to analytical data like never before, influencing every step of their marketing strategies and enhancing their content production. The evolution of technology also affects marketing roles as artificial intelligence (AI) comes into play…
Read MoreMarketing "gurus" (another buzzword) began using the term: "Content is King!" within the last five years, as if it’s an entirely new type of marketing strategy. The problems with this overused statement are: 1. It refers to mostly digital content, and 2. The phrase itself implies that content creation hasn’t been a fundamental part of every marketing strategy in all of history. \
What are other marketing buzzwords do you need to be aware of?
Read More
