From Spotify Wrapped to Cow Appreciation Day - How Marketers Leverage Consumer Anticipation

Spotify Wrapped, launched in 2016, has significantly contributed to Spotify's growth by engaging users through personalized listening data and encouraging social media sharing. There are a number of Brands that have created cultural touchstones that create hype and consumer anticipation. How can you implement these learnings into your own marketing strategy?

Marketing Industry/TrendsSetup - marketing matchmakersDecember 10, 2024Spotify, data strategyComment