What’s Old Is New Again - Reviving Legacy Brands

In nature, if an animal does not adapt, it becomes extinct. As technology and consumer behaviors continue to evolve in the marketing industry, brands are challenged to adapt to survive.

Brands like Lego or IHOP must innovate to better tell their brand story or reform their entire look and feel, or product to become more relevant to modern day consumers.

How do legacy brands overcome challenges to stay relevant?

Marketing Industry/TrendsSetup - marketing matchmakersJuly 17, 2018legacy brands, brands, relevant brands, marketing campaigns, marketing strategies, marketing stunts, marketing content, challenging the status quo, listeningComment

Marketers Toolbox - Drift

Drift is a “conversational marketing platform” that enables sales and marketing teams by connecting brands with website visitors and generating and qualifying business leads.

#MarketersToolboxSetup - marketing matchmakersJuly 13, 2018#MT - Productivity, #MT - Marketing, #MT - Sales Enablement, sales, sales reps, marketing, lead generation, generate leads, leads, qualify leads, conversational marketing, Drift, chat bot, botComment

Marketing Mysteries Uncovered for Generation Z

Move over millennials, Generation Z has taken flight and, by 2020, will be half the population with 40% of the purchasing power. At the risk of falling behind, marketers must learn everything that is important about the powerful consumer that is Generation Z.

Marketing Industry/TrendsSetup - marketing matchmakersJuly 10, 2018generation z, millennial, marketing to millennials, marketing to generation z, gen z, gen zers, authenticity, brand loyalty, customer experience, targeting gen z, gen zs, generational marketing, hierarchy Comment

Marketers Toolbox - Guru

Guru is a management tool that helps teams stay informed, productive, and organized. Any marketing team looking to streamline communication processes and align strategy could benefit from this tool.

#MarketersToolboxSetup - marketing matchmakersJuly 6, 2018#MT - Productivity, #MT - Marketing, #MT - Sales Enablement, #MT - Collaboration, sales reps, marketing analytics, analytics, communication, team, marketing team, team communication, management, marketing management, team managementComment

Pairing Technology with Marketing Strategy to "Activate" Growth

At its core, the Activate conference was all about how to activate company growth by pairing technology with marketing strategy. In today’s cluttered, chaotic marketing landscape, the playing field is finally level. The little guys can outshine the big guys if they’re smart… and that’s an exciting prospect.

To illustrate the lessons I learned from Activate, I’ll need to borrow an equation from Ann Handley, Chief Content Officer at MarketingProfs and author of Everybody Writes to tie together my takeaways from each speaker:

Data x Listening X Instinct = YASSSSSS

Marketing Industry/Trends, Setup News/EventsSetup - marketing matchmakersJuly 3, 2018activate, data, technology, marketing strategy, activecampaign, accenture, marketing technology landscape, martechComment

Marketers Toolbox - Looker

Looker is an analytics tool that uses data-discovery to guide business decisions.

#MarketersToolboxSetup - marketing matchmakersJune 29, 2018analytics, data analytics, web analytics, kpi, tracking, roi, roi of marketing, #MT - Productivity, #MT - Collaboration, #MT - MarketingComment

The Importance of Communicating the CMO Role to the C-suite

Remember Mad Men? Well, it’s time to forget it because CMOs no longer rely on “gut feeling.” Since data is more accessible and consumers are at the forefront of decision making, the role of CMO is more important than ever before. The CMOs’ understanding of consumer data and interpretation of analytics makes the Chief Marketing Officer one of the most vital members in the Chief Executive Suite.

Marketers Toolbox - Anchor

Are you a brand who wants to grow your consumer engagement in a creative way?

Anchor is a podcast tool that marketers can leverage to establish their brand, enhance their credibility, and create more content…

#MarketersToolboxSetup - marketing matchmakersJune 22, 2018podcast, podcast tools, consumer engagement, analytics, listeners, audience engagement, content, content creation, content engagement, #MT - Social Media, #MT - Creative, #MT - Marketing, creative content, creative outletComment

Marketers Must Provide Value, Not Just Emotional Ads

Humans are emotional beings and, often, feelings can outweigh rational thought. That’s why marketers have historically turned to emotional manipulation tactics when crafting an advertising message. Marketers are familiar with using storytelling to elicit an emotional response, however, consumers are becoming more savvy - they want more than just a story...

Marketing Industry/TrendsSetup - marketing matchmakersJune 19, 2018emotional marketing, manipulative marketing, influencer, Patagonia, Subaru, Coca-Cola, emotional manipulation, educational marketing, educational advertisements, advertisements, evolution of marketing, evolution of content, content marketing, storytelling, marketing stories, InnovationComment

Marketers Toolbox - Coolors

Coolors is a design tool that generates the perfect palette to design a company’s color scheme for their brand or marketing materials…

#MarketersToolboxSetup - marketing matchmakersJune 15, 2018#MT - Marketing, #MT - Social Media, #MT - Creative, color scheme, color palette, design tools, design, design element, web design, photographyComment

How can Marketers Optimize their Content Length for SEO?

If a marketer wants answers around the “ideal” length of a particular piece of content, they will encounter recommendations ranging anywhere from 300 to 2,000 words, each reason having merit. Even though the formula for the perfect content length is not one-size-fits-all, two things have remained a constant for content marketers: quality content ranks well.

How long is too long for a blog?

Marketing Industry/TrendsSetup - marketing matchmakersJune 12, 2018content, content length, length, content strategy, blog, blog content, blog length, SEO, SEO optimization, search engine, search, search engine optimization, landing page optimization, data Comments

Marketers Toolbox - HeyOrca

HeyOrca is a visual content platform for marketing agencies and clients to schedule, share, and review content…

#MarketersToolboxSetup - marketing matchmakersJune 8, 2018Comment