Marketers tell stories to differentiate their brands from the competition, increase audience engagement, and to bring the brand to life. Since humans are emotional beings, consumers will, most likely, eat up a good brand story. Facts and figures will gain the consumer’s trust, but an entertaining story that moves the consumer to care about the brand leads to trust in addition to loyalty…
Read MoreBiteable’s Video for Social tool is a social media tool that simplifies video content creation for marketers…
Read MoreIn a world where consumer attention span is reportedly shorter than a goldfish, content creators face a constant challenge of innovating new ways to get noticed or differentiate themselves from competitors.
What can marketers do to set themselves apart? Optimize the length of their content.
Read MoreAtomized is a marketing software platform for brand and agency teams that manages, organizes, and shares marketing content and campaigns…
Read MoreSetup is dedicated to bringing together marketers from established brands and top marketing agencies. Each quarter, Setup hosts a #MarketersBreakfast that not only facilitates mixing and mingling but explores a topic that is intriguing and relevant to senior marketers.
Read MoreThink about car commercials. How many of them take place in a waterfall or mountainous terrain? What makes certain brands memorable? What types of commercials or advertisements stick out? It’s all about the way the brand tells their story…
Read MoreCamScanner is a mobile scanning application tool that simply and quickly digitizes and saves documents in high quality…
Read MoreThere’s a reason why the marketing landscape always changes… it’s because marketers always ruin everything. Marketers have been ruining their own marketing tactics since… always. Five years ago, it was social media. Now, it’s influencer marketing.
Read MoreRaw Shorts is a video editing tool that helps marketers make professional-looking demo, marketing, and explainer videos…
Read MoreSome in the industry are warning that traditional marketing is dead. It is not dead, but the definition of traditional has changed. There is debate that there is no such thing as digital marketing. Every marketer is digital…
Read MoreEva by Voicera is an AI assistant that takes notes and makes meetings easier…
Read MoreThe world of digital media is constantly evolving and marketers need to learn how to adjust and grow with the changes. Marketers have access to analytical data like never before, influencing every step of their marketing strategies and enhancing their content production. The evolution of technology also affects marketing roles as artificial intelligence (AI) comes into play…
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