Reset Expectations: Generational Marketing Check-in

How often have you heard someone or even had the thought, “Millennials…” under your breath with a scoff. Whether it’s happening consciously or not, the oldest millennials are well into their late 30’s and aren’t the stereotypical media crazed teen texting during dinner…

While each generation certainly has their pros and cons, what are the common misconceptions that make marketers turn a blind eye? And what opportunities are marketers missing out on with some demographics?

Falling Into the Generational Marketing Gap

Marketing Industry/TrendsMarch 8, 2016marketing to millennials, Baby Boomers, Me Generation, #millennials, Generation X, Generation Y, youth marketing, generational marketing, consumer groups, consumer strategy, market segmentationComment

RadioShack’s Latest Marketing Ploy Desperate Attempt to Increase Millennial Relevancy

Marketing Industry/TrendsDecember 7, 2015marketing to millennials, #millennials, RadioShack, Nick Cannon, creative, marketing, Boomer, 50+ marketing, Baby Boomers, celebrityComment

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