Given the change in consumer behavior and increase in digital marketing adaptation, we reached out to some paid media experts to understand how marketers are best utilizing paid media at this time and what trends are arising.
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Traditional media is often overlooked or “on trial” for not being an effective marketing strategy. Since digital media is apparently easier, cheaper, and more accessible, advertising through traditional platforms like print or television have, consequently, decreased over the past decade.
Despite the flair and benefits of new media marketing, traditional marketing campaigns still have their place in a company’s marketing strategy.
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