Posts tagged customers
Marketing to Marketers
Marketing to Marketers

Because marketers know how much of marketing revolves around providing value at every stage of the customer journey, they also know how to sniff out gimmicks. When trying to build loyalty amongst marketers, know that a campaign with robust discount/reward system or a partnership with a useful external resource will almost always outperform the flashy campaign that lacks substance. If brands want to create loyalty within this segment, the marketing strategy needs to focus on building trust through transparency, engagement, and useful content.​​​​​​​

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Marketing Industry/Trends, Marketing ResourcesSetup - marketing matchmakersmarketing to marketers, how to market to marketers, social media, content marketing, marketing mix, business, customers, target market, email marketing, consumers, marketing campaign, marketing strategy, content, brands, data, MarketingComment
The Evolution and History of Content Marketing
The Evolution and History of Content Marketing
Marketing Industry/TrendsJoe Koufmancontent marketing, evolution of content marketing, social media, marketers, content marketing strategy, marketing inforgraphic, traditional marketing, one-to-one marketing, search enging, search engine, brands, audience, marketing campaign, target audience, shareable content, content strategy, content creation, content marketer, blog post, user-generated content, visual content, customers, create cotent, quality content, native advertising, content creator, valuable content, inbound marketingComment