In the midst of the pandemic, children are dealing with their own battles. When each day’s schedule is isolation and online school, parents are identifying new ways to keep their children stimulated and entertained. During this time, the Toy Industry, in particular, has adapted and stretched their abilities in an attempt to meet their consumer’s growing needs.
Read MoreIn the past few months, Setup has spoken to marketing executives in different industries spanning from IT to Entertainment to gauge how companies are adapting during this time. In the conversations, frequent trends brought up included focusing on innovation, building consumer trust, and streamlining diversity and inclusion efforts.
Read MoreDespite malls resembling ghost towns, companies stepped up to make the holiday shopping season “normal” for consumers, leading to one of the biggest digital sales days ever - following 2019’s Cyber Monday - as U.S. consumers spent around $9 billion on retail sites.
How did retailers effectively change Black Friday to adjust to the current needs of the pandemic?
Read MoreSince COVID-19 has uniquely impacted the Healthcare industry in particular, we reached out to some marketing Healthcare experts to get their perspective on communicating with consumers to develop trust and changes in the industry moving forward.
Read MoreOur November #MarketingMixer focused on providing an avenue for marketers to share their trials and triumphs during 2020. This intimate event allowed marketing professionals to network directly with one another in breakout rooms, and then share their successes and obstacles with one another in the main room. Marketers walked away with new insights, connections, and the desire to learn more from different industries and perspectives.
Read MoreCOVID-19 has devastated the hospitality industry, causing marketers to get innovative in a time of crisis. How is the hospitality industry adapting and what trends will we see going into 2021?
Read MoreMarketers in all fields are innovating in new ways. Given the distance guidelines, the entertainment industry has uniquely been affected, leading normal ordinances like production and shooting to be held off for months at a time. However, despite crowds being limited and Broadway being shut down, studios like Tyler Perry Studios are finding safe ways to continue creating.
This led us to ask marketing experts in the entertainment industry a number of questions.
Read MoreThe pandemic has impacted an array of industries both positively and negatively - causing company and consumer behaviors to change. At Setup, we’ve spoken to a number of marketers in a variety of industries including Restaurants, B2B, IT and Services. The rise of reliance on technology and ecommerce during this time led us to ask the following questions to ecommerce industry experts to gauge current and future trends.
Read MoreDespite the innumerable and obvious setbacks the coronavirus has had on the restaurant industry, there are some silver linings amidst the challenges. We spoke with restaurant industry representatives to get a gauge on what the restaurant and service industry currently looks like and what the future holds moving forward.
Read MoreGiven the change in consumer behavior and increase in digital marketing adaptation, we reached out to some paid media experts to understand how marketers are best utilizing paid media at this time and what trends are arising.
Read MoreHumans are social creatures, and, whether or not networking is beneficial to advance your career or company, the toll of distancing has left people lonely and isolated, negatively impacting their mental health. The CDC recommends connecting with one another to cope with stress.
The following are tips to connect and network within and outside your company during this trying time.
Read MoreMarketers are masters at observing and adapting to consumer needs. But, when a drastic change such as a pandemic alters the natural order of processes, preferences, and plans, how can marketers, let alone marketing leaders, adapt under the pressure?
While no one has the playbook to the perfect response, employees are looking to leaders to provide support, reassurance, and guidance during this challenging time. Here are best practices for leaders to consider when looking to provide that much needed support.
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