Jack of One Trade, Master, then Done: Growth Hacks for Marketing Agencies
Jack of One Trade, Master, then Done: Growth Hacks for Marketing Agencies

As agencies win more business and are given access to more resources, it is tempting to take on projects outside of the agency’s core competency. Unless the agency can guarantee excellent work, it is not worth the risk of delivering subpar work. How can they focus on maintaining a solid relationship with their client while they attempt to grow...

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Marketing Industry/TrendsSetup - marketing matchmakersSpecialist agencies, generalist marketing agencies, growth, marketing growth, marketing agency, agency growth, types of agenciesComment
The Evolving Pitch Process - Why Brands Should Approach Agency Selection Differently
The Evolving Pitch Process - Why Brands Should Approach Agency Selection Differently

Finding “the one” is stressful, time consuming, and, to be honest, extremely hard. A romantic relationship is not exactly congruent to an agency-client relationship, but there is something to be said about agency selection and the evolving pitch process...

No need for romantic gestures with boomboxes, dance numbers, or flowers, but a sit-down conversation where the agency can interview the brand and the brand can interview the agency.

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Marketing Industry/TrendsSetup - marketing matchmakersagency vetting and review, agency selection process, agency-client relationship, agency selection, agency of record, brand agency relationship, brand marketers, brand, Advertising Agency Selection, RFP, first agency, scorecard, breakup, marketing continuing educationComment
Why do Brands and Marketing Agencies Breakup?
Why do Brands and Marketing Agencies Breakup?

A relationship between a marketing brand and marketing agency is similar to that of a romantic partnership. But, sometimes they don't last. 

It may be because they are not the right fit for each other. Or perhaps it is a minor detail that could easily be resolved. Continue reading to find why brand marketers choose to discontinue their relationship with their agency partners. And what steps they should take to avoid the breakup...

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Marketing Industry/TrendsSetup - marketing matchmakersagency onboarding guide, agency-client relationship, agency vetting and review, vetting process, brand agency relationship, brand hiring process, hiring, brand marketing, brand marketers, agency process, agency selection process, RFP-Resource, first agency, types of agencies, scorecard, breakup, Agency 101, positioningComment
Bridging the Gap in Marketing Talent
Bridging the Gap in Marketing Talent

How can companies leverage the experience and skills of employees when there is a distinct age/experience gap between the two? Growing up in different times in different generations can lead to barriers in a workplace. With purposeful communication and teamwork, however, forces can unite to create good work.

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Marketing Industry/TrendsSetup - marketing matchmakersmarket talent, senior marketers, Senior-level marketers, entry-level marketing job titles, entry-level job in marketing, marketing career, marketing roles, Job filler content, recruitment, intern, hierarchy, gaps, marketing continuing education, sparksouthComment
Questions Brands Should Answer Before Selecting A Marketing Agency
Questions Brands Should Answer Before Selecting A Marketing Agency

Here at AgencySparks we think a lot about how brands and agencies connect with each other and subsequently work together. Before we make connections for brands/clients with potential agency partners, we like to understand the brand needs. Here are questions brands need to answer to understand their own needs and what they require from potential partners.

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Marketing Resources, Marketing Industry/TrendsSetup - marketing matchmakersbudget, connection, making connections, brands, agency, brand agency relationship, agency-client relationship, Advertising Agency Selection, marketing budget, RFP, issue rfp, first agency, types of agencies, scorecard, breakup, Agency 101Comment
Perfect Interview Questions to Fill Empty Marketing Roles
Perfect Interview Questions to Fill Empty Marketing Roles

Hiring a new candidate for a marketing role can be challenging. Sourcing qualified candidates and then assessing both their capabilities and compatibility with the team can be difficult. It is imperative to ask the right questions to ensure that the person is the best fit.

Setup™ provides essential questions hiring leaders need to ask when hiring a new marketing candidate.

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Marketing Resources, Marketing Career AdviceSetup - marketing matchmakersmarketing career, marketing careers, marketing career path, interview, interview questions, marketing interview questions, marketing team, entry-level marketing job titles, performance review, New Years, marketing roles, Job filler content, job seeker content, recruitment, types of agencies, intern, hierarchy, marketing continuing education, sparksouthComment