Posts tagged Super Bowl
Super Bowl 2019: Brands Defending Their Home Turf

The last time there was a battle near Atlanta, the city ended up in flames. This time, a blue wave washed over Atlanta for the Super Bowl LIII weekend. In the weeks leading up to the Super Bowl, Pepsi took over Coca-Cola’s turf, along with other foes to Atlanta-native brands, made their presence known.

How does a brand respond to such monstrosities? When their hometown, their sanctuary, is quickly overtaken by competitors?

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