Whether it’s for the food, party, friends, or actual game, it is no surprise that the Super Bowl is a major spectacle for sporting and avid commercial-watching fans alike. When viewing the Super Bowl, you can expect to see classic beer, car, and snack brands (looking at you, Doritos) representing proudly, but what about other brands?
Are there other days where brands can shine?
Read MoreThe last time there was a battle near Atlanta, the city ended up in flames. This time, a blue wave washed over Atlanta for the Super Bowl LIII weekend. In the weeks leading up to the Super Bowl, Pepsi took over Coca-Cola’s turf, along with other foes to Atlanta-native brands, made their presence known.
How does a brand respond to such monstrosities? When their hometown, their sanctuary, is quickly overtaken by competitors?
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