The RFP process tends to be stale and can neglect the factors that usually make relationships sustainable and mutually beneficial. As advocates of connection and matchmaking, we believe an investment in discovery around the people-element (chemistry, communication, and capabilities) is equally crucial when determining a future agency partner.
Read MoreMost of the time, companies view the Request for Proposal (RFP) as the only option for seeking help with a marketing project, program, or initiative. RFPs are not the only solution and can often be a waste of time, money, resources, and effort for both clients and agencies.
Clients want solutions to problems but, more often than not, the RFP does not provide answers to the difficult problems the client faces. Consider the multiple alternatives to the RFP Process before jumping in…
Read MoreWhen clients have marketing challenges, they often look to an agency for help. Often the best way to determine if a marketing agency is qualified to deliver quality work on time and within budget and scope is through a Request for Proposal (RFP).
Here are the Do’s and Dont’s to making a RFP successful…
Read MoreHere at AgencySparks we think a lot about how brands and agencies connect with each other and subsequently work together. Before we make connections for brands/clients with potential agency partners, we like to understand the brand needs. Here are questions brands need to answer to understand their own needs and what they require from potential partners.
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