Posts tagged marketing budget
Overcoming the Fear of Planning a Marketing Budget

Budgeting season doesn’t have to be scary! AgencySparks spoke with Paige Farrow, the Senior Director of Marketing at Char-Broil, about the challenges or “fears” marketers face when planning a marketing budget and how marketers can best prepare for marketing costs and spending.

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Questions Brands Should Answer Before Selecting A Marketing Agency

Here at AgencySparks we think a lot about how brands and agencies connect with each other and subsequently work together. Before we make connections for brands/clients with potential agency partners, we like to understand the brand needs. Here are questions brands need to answer to understand their own needs and what they require from potential partners.

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The Marketing Budget - Where Marketers Go Wrong & How to Get it Right

Creating a marketing budget is not always a simple task. Many marketers pigeon hole themselves by narrowly focusing on the previous year’s plan and ignoring potential new sales goals and opportunities. It is also particularly difficult to map out a budget plan when brand awareness and impressions are not concrete numbers. Use this guide and free budgeting template to ease planning.

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Creating A Marketing Budget

As each year comes to an end, it is important to reevaluate expenses and properly plan a marketing budget.

AgencySparks can help assist you in figuring out which costs align with your company’s overall goals and strategy. Read more for questions to consider when planning your marketing budget and download a free budgeting template.

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