Posts tagged Advertising Agency Selection
The Evolving Pitch Process - Why Brands Should Approach Agency Selection Differently
The Evolving Pitch Process - Why Brands Should Approach Agency Selection Differently

Finding “the one” is stressful, time consuming, and, to be honest, extremely hard. A romantic relationship is not exactly congruent to an agency-client relationship, but there is something to be said about agency selection and the evolving pitch process...

No need for romantic gestures with boomboxes, dance numbers, or flowers, but a sit-down conversation where the agency can interview the brand and the brand can interview the agency.

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Marketing Industry/TrendsSetup - marketing matchmakersagency vetting and review, agency selection process, agency-client relationship, agency selection, agency of record, brand agency relationship, brand marketers, brand, Advertising Agency Selection, RFP, first agency, scorecard, breakup, marketing continuing educationComment
Questions Brands Should Answer Before Selecting A Marketing Agency
Questions Brands Should Answer Before Selecting A Marketing Agency

Here at AgencySparks we think a lot about how brands and agencies connect with each other and subsequently work together. Before we make connections for brands/clients with potential agency partners, we like to understand the brand needs. Here are questions brands need to answer to understand their own needs and what they require from potential partners.

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Marketing Resources, Marketing Industry/TrendsSetup - marketing matchmakersbudget, connection, making connections, brands, agency, brand agency relationship, agency-client relationship, Advertising Agency Selection, marketing budget, RFP, issue rfp, first agency, types of agencies, scorecard, breakup, Agency 101Comment