Back to Marketing Basics with Direct Mail

Younger consumers are more likely to listen to marketing influencers over celebrities and brand spokespeople. How can brands leverage influencers to their advantage to increase relevancy?

Marketing Industry/TrendsSetup - marketing matchmakersJuly 5, 2016Everywhere Agency, influencer marketing, influencers, Scot Safon, CMO, CMOs, CNN, The Weather Channel, marketing to millennials, agency selection, agency-client relationshipComment

Thriving Independent Marketing Agency Ecosystem

Marketing Industry/TrendsSetup - marketing matchmakersJune 27, 2016"holding company agencies", Independent Marketing AgencyComment

The Evolution of Marketing: A Brief History

What brands once saw as a one-way street to push impersonal mass communications has become a consumer-driven highway comprised of highly customized, two-way communication. Marketing has evolved from primitive beginnings to modernized digital.

Marketing Industry/TrendsSetup - marketing matchmakersJune 20, 2016HubSpot, marketing history, marketing, multi-channel marketing, data, big data, industrial era marketing, market segmentation, brand identity, Brand personality, brand themes, consumer groups, consumer strategy, data consumption, product customization, service customization, Specialist agencies, specialist agencies, advantages of specialist agencies, digital marketing, digital advertising, The Digital Revolution, brand loyalty, direct marketing, segmentation, feedback loop, brand parity, marketing agencies, full-service agencies, traditional marketing, Generalists vs Experts, Generalists, traditional agencies, traditional marketing agencies, generalist marketing agencies, consumer data, video marketing, event marketing, public relations, Email marketing, social media, social media marketing, importance of marketing, marketing roles, types of agencies Comment

Ideas for Generating Content When Writer's Block Strikes

Marketing Industry/TrendsJune 13, 2016writer's block, content creation, snackable content, website content, writing, Charles Bukowski, B2C, B2B Marketing, Portent, HubSpot, creative, Google Alerts, Content Marketing Institute, content strategyComment

More Is Less: Too Many Choices, Too Little Satisfaction

Marketing Industry/TrendsJune 6, 2016choice overload, decision making, decision fatigue, categorization, Sheena Iyengar, TED Talks, Simple living, minimalism, minimalist marketing, marketing, product customization, consumer strategy, customer journeyComment

Cord-Cutting, Customization, and Cable Cartels

A Brief History of Agency Holding Companies

Marketing Industry/TrendsSetup - marketing matchmakersMay 19, 2016agency of record, specialist agencies, AOR, WPP, Publicis Groupe, Omnicom, Dentsu, AOR model, Interpublic Group, agency holding companiesComment

Defining Marketing Buzzwords

Marketing "gurus" (another buzzword) began using the term: "Content is King!" within the last five years, as if it’s an entirely new type of marketing strategy. The problems with this overused statement are: 1. It refers to mostly digital content, and 2. The phrase itself implies that content creation hasn’t been a fundamental part of every marketing strategy in all of history. \

What are other marketing buzzwords do you need to be aware of?

Marketing Industry/TrendsSetup - marketing matchmakersMay 16, 2016marketing technology, buzzwords, snackable content, pipeline marketing, interruption marketing, influencers, influencer marketing, bloggers, inbound marketing, public relations, communications, growth hacking, account-based marketing, content creation, HubSpotComment

Digital Marketing IS Traditional Marketing

Marketing Industry/TrendsMay 9, 2016marketing, digital marketing, digital advertising, The Digital Revolution, The Information Age, traditional marketing, Belkin, omnichannel Comments

Why Is There No Continuing Education For Marketers?

Marketing Industry/TrendsMay 2, 2016marketers breakfast, Marketing PhD, continuing education, marketing continuing education, digital marketing, digital marketing conferences, Emory University, Cornell University, Duke University, University of Phoenix, CMO, CMOs, CMO FutureScape, CMO turnoverComment

Agencies Are From Mars, and Marketers are from Venus

Agencies and brands come from different worlds so they have a complicated relationship, but it doesn’t have to be. Setup works as the bridge, connecting and matchmaking agencies with brands. Here are some resources to ensure a healthy relationship between the two.