AOR model — The Marketer's Secret Weapon | Setup Blog — Setup®

Posts tagged AOR model

A Brief History of Agency Holding Companies

Marketing Industry/TrendsSetup - marketing matchmakersMay 19, 2016agency of record, specialist agencies, AOR, WPP, Publicis Groupe, Omnicom, Dentsu, AOR model, Interpublic Group, agency holding companiesComment

How to Manage The Multi-Agency Model

Marketing Industry/TrendsJuly 24, 2015multi-agency model, Specialist agencies, ful-service agencies, AOR model, agency-client relationship, types of agenciesComment

Abandoning the AOR Model: The Solution to Finding the Best Creative

Marketing Industry/TrendsMay 1, 2015AOR model, agency of record, advantages of specialist agencies, scorecardComment