When clients have marketing challenges, they often look to an agency for help. Often the best way to determine if a marketing agency is qualified to deliver quality work on time and within budget and scope is through a Request for Proposal (RFP).

Here are the Do’s and Dont’s to making a RFP successful…

Marketing Industry/TrendsSetup - marketing matchmakersSeptember 18, 2018rfp, request for proposal, RFP-Resource, issue rfp, New Years, first agency, types of agencies, agency-client relationship, scorecard, breakup, Agency 101Comment

Marketers Toolbox - GetSocial

GetSocial is a social analytics and publishing platform that helps marketers improve their social media reach and clicks by understanding their audience’s behavior.

#MarketersToolboxSetup - marketing matchmakersSeptember 14, 2018#MT - Social Media, #MT - Productivity, content creation, social meida, analytics, data analyticsComment

Tribal Marketing: How Atlanta Brands Are Building a Community

The Atlanta BeltLine, King of Pops, and Switchyards Downtown Club are some of the most influential local brands in Atlanta who have found success in nurturing and building tribe members.

How do they build communities and what can marketers take away from the brands’ mentality?

Marketing Industry/TrendsSetup - marketing matchmakersSeptember 11, 2018tribe marketing, tribal marketing, tribe, tribe of followersComment

Marketers Toolbox - Airtable

Airtable is a project management tool that increases productivity, eases operations, and increases collaboration by organizing data with spreadsheets.

#MarketersToolboxSetup - marketing matchmakersSeptember 7, 2018#MT - Productivity, #MT - Collaboration, data, spreadsheetComment

The Five Marketing Agency Compensation Models for Brands

If a brand is considering hiring a marketing agency, it is important to set aside appropriate budget. Depending on the scope of needs, some financial plans are more necessary than others but, ultimately, it is up to the client and agency to decide how they will price fees during their agency-client partnership. Read more about the pros and cons of different compensation models in the agency-client relationship.

Marketing Industry/Trends, Marketing ResourcesSetup - marketing matchmakersSeptember 4, 2018budget, paperwork, tax, woman, money, report, accountant, calculator, paper, concept, pen, accounting, home, closeup, statistics, table, economics, economy, bureaucracy, corporate, business, income, success, copyspace, finance, calculate, balance, female, close-up, macro, earnings, lifestyle, desk, planning, bookkeeper, fill, person, professional, company, credit, workplace, work, investment, job, office, financial, expenses, hand, savings, counting, budget, paperwork, tax, woman, money, report, accountant, calculator, paper, concept, pen, accounting, home, closeup, statistics, table, economics, economy, bureaucracy, corporate, business, income, success, copyspace, finance, calculate, balance, female, close-up, macro, earnings, lifestyle, desk, planning, bookkeeper, fill, person, professional, company, credit, workplace, work, investment, job, office, financial, expenses, hand, savings, counting, RFP, RFP-Resource, first agency, types of agencies, agency-client relationship, scorecard, gaps, breakup, Agency 101Comment

Marketers Toolbox - Sprout Social VS Buffer

Buffer and Sprout Social are social media marketing and management platforms. It is important to evaluate a company’s goals and strategy before selecting a tool to manage social media efforts. This post compares the pricing, features, and user friendliness - giving a brief analysis and recommendation to marketers.

#MarketersToolboxSetup - marketing matchmakersAugust 31, 2018social media marketing, social media management, tools vs, social media comparisonComment

#MarketersBreakfast - Unlocking the Secrets of the Agency-Client Relationship

Setup is dedicated to connecting established brands with exceptional marketing agencies. Each quarter, Setup hosts a #MarketersBreakfast that facilitates mixing and mingling between the two and encourages discussion about relevant marketing trends.

This particular breakfast was unique in that Setup CEO, Joe Koufman, presented the results of a Marketing Relationship Survey that Setup has been conducting since early May to understand marketers’ relationships with their agencies. Continue reading for the key insights…

Setup News/EventsSetup - marketing matchmakersAugust 28, 2018#MarketersBreakfast, marketing relationship survey, marketersbreakfastComment

Marketers Toolbox - Talkus

Talkus provides the support and attention consumers crave from customer support. Every direct external communication channel is connected to the user’s Slack so that the employee can use it as an internal communications tool in addition to responding to and communicating with website visitors.

#MarketersToolboxSetup - marketing matchmakersAugust 24, 2018#MT - Productivity, #MT - Sales Enablement, customer support, customer experience, customer journey, slack, #slack, multi-channelComment

Marketing Attribution: Tracking Touch Points Throughout the Customer Journey

Attribution fills in gaps in the story by assigning value to certain touch points during the consumer’s journey. Attributing value to each touch point helps marketers map out which marketing tactics are working during the buyer journey so that the marketer can adjust their strategies and better prove their worth to the C-Suite. ..

Marketing Industry/TrendsSetup - marketing matchmakersAugust 21, 2018marketing measurement, meausrement, marketing attribution, attribution, data, MarketingComment

Marketers Toolbox - Keyword Tool

Keyword Tool is specifically made for content creation and improving the user’s search engine optimization (SEO) by using more descriptive, relevant, and specific words.

Best Email Marketing Practices for the Typical Marketer

How can marketers grasp their consumer’s attention or stand out in a unique way without coming off too strong or obnoxious? How can marketers inform their email marketing strategy to attract more leads and subscribers? What deters consumers? What drives consumers to click the “subscribe” or “unsubscribe” button?

AgencySparks turned to the expertise of our agency partners, DEFINITION 6 and Response Media, for the answers and insights on best email marketing practices.

Marketing Industry/TrendsSetup - marketing matchmakersAugust 14, 2018email, email marketing, email marketing strategy, marketing strategy, email subscriptions, subscriptions, unsubscribe, list building, lists, email listComment

Marketers Toolbox - Operator Bot

Bots are meant to take the pressure off of ordinary day to day work and funnel leads more easily to sales. Website users, however, find them obnoxious and unhelpful. Operator Bot masters the low-level, repetitive tasks all the while providing exceptional customer service by answering consumers with helpful and precise solutions only when asked.

#MarketersToolboxSetup - marketing matchmakersAugust 10, 2018operator bot, bot, site bot, website bot, website visitors, tracking, qualify leads, generate leads, track leads, #MT - Sales EnablementComment

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