Marketers Toolbox - Airtable

What is Airtable?

Airtable is a project management tool that increases productivity, eases operations, and increases collaboration by organizing data.

Why is this tool helpful?

This tool is a flexible spreadsheet and database that helps marketing teams organize work and communicate more easily during projects with many moving parts. When everyone is on the same page and has an equal part in planning a project, the execution is more seamless.

How is it used?

Airtable organizes data into customizable spreadsheets for users to comment, share, remove, link, and attach files. The tool is easily integrated with Dropbox, Evernote and Google Drive so that clients and team members can collaborate on information directly. Airtable also tracks any changes made to documents.

Airtable offers a number of customizable templates for different occasions like recruiting, creative, content planning, event scheduling, etc. By organizing the internal processes of projects, productivity will increase and project success is more likely.

Who would benefit from using this tool?

Small to medium sized businesses and separate departments in organizations would benefit from using this tool.


The pricing plans vary, offering additional features such as an increase in history and record usage with each plan. There is a free plan that comes with essential features like device compatibility, form and calendar access, and real-time collaboration, but has limited offerings and support.

Airtable - the team collaboration, data organizer, and productivity tool - offers four different pricing plans.