A lot has happened in the last six or seven years, and what better way to process challenges than through group therapy? Whether in your personal or professional life, it’s important to realize you are never alone, and challenges are just opportunities for growth, innovation, and insights. 

For the event, we crowdsourced challenges Marketing leaders face, and then discussed those questions as a group. Talking points ranged from discussing rising AI technology, to acquiring talent, to branding strategies. Below is a brief recap of the conversation. (We kept the identity of contributors anonymous in true Therapy form.)

Three years after our last Speed-Dating breakfast, we were finally able to return to our favorite and most cherished in-person event!

With glitter hearts decorating the tables, and guiding questions to spark the romance, we kicked off the love-filled event with several agency partners and clients like Papa Johns, Orkin, Jabra, and more. 

At Setup, we love to facilitate environments where people can network and embrace themselves freely, so our #MarketersBreakfast for August 2022 was all about “Getting Back to the Basics to Find Human Connection.”

At this breakfast, no one was a stranger.

With a balance of attendees from both marketing agency and brand leadership teams, the breakfast consisted of open networking and an “improv” activity led by Setup’s Marketing Manager, Madeline Evans, who is actively teaching and performing improv professionally in Atlanta.

For our first #MarketersBreakfast event back at the Miami Ad School @ Portfolio Center, we revisited a classic theme: Show and Tell, to share the marketing strategies, thought processes, and success stories of incredible brands like Aaron’s, NCR, The Coca-Cola Company, and ParkMobile.

At our most recent #MarketersBreakfast, marketing leaders from Red Bull, Coca-Cola, Salesforce, and many others joined us to discuss the challenges marketers face when getting buy-in from the C-Suite.

What common objections do you encounter when presenting marketing initiatives to company leadership? How can marketers build a business case for more budget?