Marketing Attribution: Tracking Touch Points Throughout the Customer Journey

Attribution fills in gaps in the story by assigning value to certain touch points during the consumer’s journey. Attributing value to each touch point helps marketers map out which marketing tactics are working during the buyer journey so that the marketer can adjust their strategies and better prove their worth to the C-Suite. ..

Marketing Industry/TrendsSetup - marketing matchmakersAugust 21, 2018marketing measurement, meausrement, marketing attribution, attribution, data, MarketingComment

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