Most of the time, companies view the Request for Proposal (RFP) as the only option for seeking help with a marketing project, program, or initiative. RFPs are not the only solution and can often be a waste of time, money, resources, and effort for both clients and agencies.
Clients want solutions to problems but, more often than not, the RFP does not provide answers to the difficult problems the client faces. Consider the multiple alternatives to the RFP Process before jumping in…
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