Setup is dedicated to bringing together marketers at established brands and top marketing agencies. Each quarter, Setup hosts a #MarketersBreakfast that not only facilitates mixing and mingling but explores a topic that is intriguing to senior marketers.
The Global Director of Digital Product Strategy & Experience Design, from InterContinental Hotels Group (IHG) began the discussion by sharing insights from her 15 years focusing on exceeding customer expectations. Here are some tips…
Read More
Mobile has become ubiquitous and is dominating the consumer’s life and the marketplace. With such a powerful device in the palm of all of our hands, marketers need to leverage mobile to reach consumers. To be successful, marketers must optimize the mobile experience to fit the context of the usage of the device and user preferences. Here is how they can start…
Read More
Because marketers know how much of marketing revolves around providing value at every stage of the customer journey, they also know how to sniff out gimmicks. When trying to build loyalty amongst marketers, know that a campaign with robust discount/reward system or a partnership with a useful external resource will almost always outperform the flashy campaign that lacks substance. If brands want to create loyalty within this segment, the marketing strategy needs to focus on building trust through transparency, engagement, and useful content.
Read More