Cracking the Code to Social Media

In the digital age, people rely on social media as a source of news, connection, and content sharing. Social media is not just for the consumer. Businesses have joined the playing field to take advantage of the wide popularity and low barrier of entry.

Not all types of social media are a perfect fit for every business and sometimes a company should not be represented on every platform. Some businesses should not be represented on social at all. Every company is different.

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Email Marketing: The Lessons I've Learned

How can you optimize your email marketing strategy to pique the interest of your followers? How can you get more clicks and engaged subscribers? Maybe you need a shift in focus…

Here are email marketing lessons learned from AgencySparks’ Director of Marketing, Kate Jacoutot.

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The Marketing Budget - Where Marketers Go Wrong & How to Get it Right

Creating a marketing budget is not always a simple task. Many marketers pigeon hole themselves by narrowly focusing on the previous year’s plan and ignoring potential new sales goals and opportunities. It is also particularly difficult to map out a budget plan when brand awareness and impressions are not concrete numbers. Use this guide and free budgeting template to ease planning.

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