Marketing to Marketers

Because marketers know how much of marketing revolves around providing value at every stage of the customer journey, they also know how to sniff out gimmicks. When trying to build loyalty amongst marketers, know that a campaign with robust discount/reward system or a partnership with a useful external resource will almost always outperform the flashy campaign that lacks substance. If brands want to create loyalty within this segment, the marketing strategy needs to focus on building trust through transparency, engagement, and useful content.

Crafting a Productive Marketer

Marketing Industry/TrendsSetup - marketing matchmakersNovember 21, 2017productivity, productivity tools, increase productivity, job seeker contentComment

Marketing to the Millennials of the Millennium

Marketing Industry/TrendsSetup - marketing matchmakersNovember 14, 2017marketing to millennials, #millennials, marketing essentials, persona marketing, retargeting, persona targeting, hierarchyComment

Understanding the “WHO” in Marketing Personas

Marketing Industry/TrendsMadeline EvansNovember 7, 2017marketing personas, personas, persona targeting, segmentation, New Years, data, MarketingComment

Copyright Rules for Marketers

Marketing Industry/TrendsMadeline EvansOctober 31, 2017copyright infringement, copyrightComment

Cracking the Code to Social Media

In the digital age, people rely on social media as a source of news, connection, and content sharing. Social media is not just for the consumer. Businesses have joined the playing field to take advantage of the wide popularity and low barrier of entry.

Not all types of social media are a perfect fit for every business and sometimes a company should not be represented on every platform. Some businesses should not be represented on social at all. Every company is different.

Email Marketing: The Lessons I've Learned

How can you optimize your email marketing strategy to pique the interest of your followers? How can you get more clicks and engaged subscribers? Maybe you need a shift in focus…

Here are email marketing lessons learned from AgencySparks’ Director of Marketing, Kate Jacoutot.

The Marketing Budget - Where Marketers Go Wrong & How to Get it Right

Creating a marketing budget is not always a simple task. Many marketers pigeon hole themselves by narrowly focusing on the previous year’s plan and ignoring potential new sales goals and opportunities. It is also particularly difficult to map out a budget plan when brand awareness and impressions are not concrete numbers. Use this guide and free budgeting template to ease planning.

The Objective behind Marketing Objectives

Marketing Industry/TrendsMadeline EvansSeptember 26, 2017marketing essentials, objective, business objectives, SMART, strategy, strategic planning, Strategic plan, marketing campaign, New Years, first agency, MarketingComment

How to Innovate, Map, and Execute Marketing Ideas

Marketing Industry/TrendsMadeline EvansSeptember 12, 2017remarkable ideas, idea creation, managing, managing success, selling ideas, marketing team, marketing brief, marketing continuing education, innovationComment

The 4 'A's of Marketing to Different Personality Types

Understanding the four primary personality types can provide marketers with an understanding of consumer tendencies, how to reach them, and their receptivity of a campaign. Segmenting and thoroughly knowing the audience helps personalize content and create engagement and purpose with every single interaction.

Learn the different types of personality types and their strengths and weaknesses.

How Marketers Can Tell Better Stories To Captivate Target Audiences

Marketing Industry/TrendsMadeline EvansAugust 22, 2017storytelling, Persuasive storytelling, brand storytelling, lead with a story, marketing content, marketing campaign, InnovationComment