How to Innovate, Map, and Execute Marketing Ideas

Marketing Industry/TrendsMadeline EvansSeptember 12, 2017remarkable ideas, idea creation, managing, managing success, selling ideas, marketing team, marketing brief, marketing continuing education, innovationComment

The 4 'A's of Marketing to Different Personality Types

Understanding the four primary personality types can provide marketers with an understanding of consumer tendencies, how to reach them, and their receptivity of a campaign. Segmenting and thoroughly knowing the audience helps personalize content and create engagement and purpose with every single interaction.

Learn the different types of personality types and their strengths and weaknesses.

How Marketers Can Tell Better Stories To Captivate Target Audiences

Marketing Industry/TrendsMadeline EvansAugust 22, 2017storytelling, Persuasive storytelling, brand storytelling, lead with a story, marketing content, marketing campaign, InnovationComment

S.U.P. Time to Focus on Simplistic Marketing

Marketing Industry/TrendsMadeline EvansAugust 15, 2017marketing essentials, marketing campaign, marketing content, SEOComment

Why Big Brands Are Turning To Small Agencies

Marketing Industry/TrendsSetup - marketing matchmakersAugust 8, 2017Advertising Agency Selection, types of agenciesComment

Company Rebranding Can Be Fraught With Peril: Strategies to Avoid Pitfalls

The rebranding process often entails restructuring a brand’s message to reflect market trends and spark a brand’s momentum generating buzz. Whether in the form of repositioning, renaming, or even adapting a new logo, the rebranding process strives to put a new spin on an old brand identity.

While rebranding should be forward-looking, it is sometimes poorly executed. Rebranding should be influenced by changes in consumer desires, yet there are numerous cases where rebranding is a result of a marketer’s personal perception of brand fatigue.

One Size Does Not Fit All: A Marketing Personalization Guide Inspired by Jeff Bezos

In a world where everything is digital, screens are beginning to replace face-to-face interaction. And with that lack of face-to-face interaction, brands like Amazon, Target, and Spotify have turned away from segmentation marketing and towards personalized marketing tactics - using data every step of the way.

Why We Should Transition From Demographic Marketing - A Perspective from Seth Godin

Every marketing campaign begins with a simple question: Who? For decades, the answer to this question has revolved around outward characteristics of an individual. What is their race? How old are they? What’s their gender? For marketers, segmenting an audience based on demographic data has always been simple, accessible, and affordable.

However, the world is not that simple. Not everything is black and white.

Is SEO on its Way Out?

Marketing Industry/TrendsJoe KoufmanMay 16, 2017search engines, unemployed seo expert, search engine marketing, sem, internet marketing, increasing visibility in search engines results pages, serps, pay per click, PPC, pay per click advertising, website conversion, landing page optimization, search engine optimization, seo, obtaining a higher site rank in the SERPs, pay-per-click advertising, google, query, voice search, knowledge graph, machine learning, algorithms, google's algorithm, search results, hummingbird, semantic web technology, search query, voice search queries, title tags, metadata, organic results, primary ads, mobile search traffic, paid advertiser content, virtual assistants, googleglass, smartwatches, marketing tactic, content creation checklist, making the case for seo to company executives, click through rate, ppc, SEOComment

Marketing Measurement - What Matters?

Marketing Industry/Trends, Marketing ResourcesSetup - marketing matchmakersMay 9, 2017measurement, analytics, dataComment

How Fox, United Airlines, and Pepsi Dealt with Recent Public Relations Blunders

Marketing Industry/TrendsJoe KoufmanApril 25, 2017pepsi, kendall jenner, united airlines, fox, o'reilly, public relations, insensitiveComment

A Guide to Working Remotely

The rise of work-from-home office culture has completely disrupted people’s perception of traditional office environments. In this blog we break down the different types of work environments and how workers can assess their environment, schedule, structure, work-life balance, collaboration tools, etc. to determine their ideal setup.

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