Silver Linings Social Media Playbook: Ad Campaign Do's and Don'ts

Wendy’s paved the way for social media Brand voices and campaigns everywhere. What other Brands are rising to the occasion and what are they doing to stand out?

Industry BlogsSetup - marketing matchmakersJuly 23, 2024media company, media companiesComment

7 Marketing Experts Discuss Paid Media

We spoke with Paid Media marketing experts from some of our agency partners about the current status of Paid Media in the marketing industry, what tactics are most successful, and how to shift a paid marketing strategy quickly.

Marketing Industry/TrendsSetup - marketing matchmakersDecember 13, 2022paid media, media company, media companiesComment

Pursuing Content Marketing: How Brands Act as Media Companies

Why do brands like Red Bull have a massive presence around the world? Why do some consumers have immense loyalty to Coca-Cola? Because these brands stand out. These brands do not just sell products, they are also media companies.

Increasingly, consumers are looking to brands for education or entertainment. To succeed in the long term, consumer goods companies must provide value as a media company and not just as an advertiser.