Marketing Budget Priorities In A Post 2020 World

The Gartner’s annual CMO Spend and Strategy Survey that measures marketing budgets, spending, and priorities revealed that marketing budgets for 2022 were drastically better compared to the last few pandemic-riddled years. The 2022 Gartner Survey even showed “that three-out-of-four CMOs reported increased budgets” compared to 2021.

An increase of marketing spending means marketers will need to prioritize their goals and marketing budgets. They will also have to align with the C-Suite and company on their spending. What should marketers be spending on in the upcoming year?

Marketing Industry/TrendsSetup - marketing matchmakersOctober 4, 2022MARKETING budget, marketing budgetComment

Overcoming the Fear of Planning a Marketing Budget

Budgeting season doesn’t have to be scary! We spoke with Paige Farrow, the Senior Director of Marketing at Char-Broil, about the challenges or “fears” marketers face when planning a marketing budget and how marketers can best prepare for marketing costs and spending.

Marketing Industry/TrendsSetup - marketing matchmakersOctober 9, 2018marketing budget, budget, MARKETING budget, RFP-Resource, New Years, first agency, types of agencies, agency-client relationship, scorecardComment

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