Whether you’re managing campaigns for a national brand, a franchise QSR, or a B2B tech company, the challenge is the same: how do you build smarter media strategies that actually tie back to real business outcomes? We spoke with top experts from Sagepath, Goodway Group, and Look Listen to dig into what’s working, what’s changing, and where media performance and analytics are headed next.
Read MoreToday’s marketers face immense pressure to justify media spend and measure tangible impact. But fragmented data, inadequate tracking, and unclear KPIs often cloud visibility. How can brands build smarter strategies that truly connect media spend to real business outcomes?
Read MoreWhy do brands like Red Bull have a massive presence around the world? Why do some consumers have immense loyalty to Coca-Cola? Because these brands stand out. These brands do not just sell products, they are also media companies.
Increasingly, consumers are looking to brands for education or entertainment. To succeed in the long term, consumer goods companies must provide value as a media company and not just as an advertiser.
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