Smarter Media, Better Results: How Marketers Are Rethinking Media ROI

Today’s marketers face immense pressure to justify media spend and measure tangible impact. But fragmented data, inadequate tracking, and unclear KPIs often cloud visibility. How can brands build smarter strategies that truly connect media spend to real business outcomes?

Industry Blogs, Marketing Industry/TrendsSetup - marketing matchmakersJune 30, 2025paid media, brand media, media, MPA CampaignComment

Pursuing Content Marketing: How Brands Act as Media Companies

Why do brands like Red Bull have a massive presence around the world? Why do some consumers have immense loyalty to Coca-Cola? Because these brands stand out. These brands do not just sell products, they are also media companies.

Increasingly, consumers are looking to brands for education or entertainment. To succeed in the long term, consumer goods companies must provide value as a media company and not just as an advertiser.

Marketing Industry/TrendsSetup - marketing matchmakersApril 25, 2018publishing, media company, media companies, brand media, brand publishing, consumer engagement, consumer strategy, New YearsComment