5 Discussions Worth Having with Your Marketing Agency

Marketing is all about communication, which is why the often-disconnected Agency-Client relationship is so paradoxical. Without a doubt, there’s culpability on both sides of the equation, but, like most breakups, a lack of communicating needs is often the reason for an ending.

Clients can take action to prevent this kind of disconnect, and it all starts with working on improving your communication!

Marketing Resources, Marketing Industry/TrendsSetup - marketing matchmakersDecember 13, 2016agency-client relationship, marketing agency, marketing agencies, the naked truth, Marketing Agency RelationshipComment

The Dysfunctional Agency-Client Relationship

When it comes to those working in the creative communications, advertising, marketing, and related fields, there is no better place to discuss agency-client relationships than at the Cannes Lions International Festival of Creativity global event. “The Naked Truth” explored themes from the Agency-Client relationship which brought to light the themes we explore through our Agency Assessment process.

Marketing Industry/Trends, InfographicsSetup - marketing matchmakersOctober 1, 2014agency-client relationship, the naked truth, best practices, Marketing Agency RelationshipComment

Navigation

For Brands

For Agencies