#MarketingMixer | Capability Showcase Recap
As marketing matchmakers, Setup traditionally hosts a quarterly #MarketersBreakfast to connect client-side and agency-side marketers. Given current gathering regulations, we have pivoted to virtual bi-monthly #MarketingMixers to inspire, educate, and bring together marketers.
At Setup, we work with some of the finest marketing agencies across the nation with an array of capabilities. Our most recent July mixer gave our partners a platform to share an exclusive behind-the-scenes look into their process and gave viewers the opportunity to experience 14 different case studies from established brands in 90 minutes.
Expert agency presenters walked participants through their dynamic approaches and successful strategies to pull off extraordinary campaigns. Some of the impressive results include:
4.6x return on ad spend
+235% increase in direct sales on the brand’s website
5x lift in conversion rate
460% increase in ecommerce revenue
+75% awareness in year one
+53% increase in website visitors
“I enjoyed the breadth and variety of campaigns showcased and I learned something new from each of them.”
From growth strategy to website redesigns, from virtual commencements to new audience marketing and scientific audience segmentation, #MarketingMixer guests were exposed to unique approaches to marketing campaigns in a pre- and post-COVID world.
The line-up consisted of the following agencies and brands.
“I loved the quick-paced format of the case studies. Lots of great info packed into a short time frame!”
Blue Sky | Goodwill
Three Five Two | Brightwell
DEFINITION 6 | SCAD
The Shipyard | Weleda
Orbit Media | Lou Malnati's Pizza
Fitzco | Shoe Carnival
Modo Modo Agency | Carrier
Response Media | Pampers
The Variable | People Friendly Index
Morrison | Samsung
VantagePoint | AyrKing
FortyFour | The Coca-Cola Company
St. John & Partners | Rooms To Go
Xpedition Media | YouTube
Watch the full presentation here.
If you’re interested in working with or speaking to any of these agencies, please reach out to us!
Upcoming Events
The #MarketingMixers provide opportunities for marketers to learn and connect virtually in a stress-free environment.
Past #MarketingMixers
Our first #MarketingMixer in May featured the Chief Marketing Officer (CMO) of Piedmont Healthcare, the Executive Vice President (EVP) Business Strategy and CMO at Citrix, and the Chief Global Digital Consumer and Customer Experience Officer at The Kellogg Company. These three executives shared the positive and negative impacts the virus has had on their businesses.
Learn more + watch the video - #MarketingMixer | The Bright Side
Want to connect?
If you would like to know more about Setup, connect with us!
We believe in connecting marketers in various ways, so let us connect you to the perfect marketing agency to suit your needs, to different industry marketers to learn from, and/or to relevant job roles/positions to grow your career. We are here and ready to make more marketing matches for you.