As competition intensifies and Clients get more selective about what they want, Agencies must navigate hurdles that directly affect their ability to meet Client expectations and learn to adjust. Let’s dive into the core obstacles Agencies are tackling this year, why they’re critical to address, and practical strategies to stay ahead in an ever-changing industry.
Read MoreWhile our previous blogs recapping the Marketing Relationship Survey highlight key communication tactics and needs to sustain and improve the Agency-Client relationships, today we’re simply asking: What kind of work is getting noticed and needed by Clients, and what should Agencies prioritize?
Read MoreIn the 6th annual Setup Marketing Relationship Survey, we uncovered that 40% of Clients intended to switch Agencies in the next 6 months. Although this is significantly less from previous years, the sentiment remains the same: Clients desire more from their Agency partners. This blog breaks down exactly what Clients desire from their Agency partners and how the two parties can work together to create harmonious relationships.
Read MoreThe Setup Marketing Relationship Survey revealed that 40% of Clients surveyed will switch Agency partners in the next six months. This is consistent with our 2023 survey results where Ad Age concluded that more reviews may be coming. Why are reviews coming and what could make the Agency-Client relationship stronger?
Read MoreMany Agencies focus on B2C tactics but could be missing out on untapped B2B opportunities. Learn how you can apply the same powerful B2B strategies you use for Clients to fuel your Agency’s growth.
Read MoreAgencies excel at helping businesses grow, but many fail to apply their own successful strategies internally. Explore why Agencies often struggle with their own growth and how to change that.
Read MoreTraditional Agency searches are often long and expensive, involving high fees and months of vetting. Discover how Setup simplifies the process, delivering highly qualified Agencies in just a week—at no cost to the Client.
Read MoreAgency leaders and marketers in general are dealing with worldwide challenges like adapting to and adopting advanced technology and social platforms, budget constraints and showcasing marketing’s ROI, and navigating data privacy changes.
The 2023 Marketing Relationship Survey revealed that Delivery and Business Development remained a key challenge for Agency-side marketing leaders in the last year.
Read MoreEmail is one of the most critical outreach tools in a Business Development Representative’s tool belt. Adding personalization to emails can be a great way to start building relationships with prospects and potential clients, and increase your chances of standing out. This blog outlines three ways you can start incorporating personalization into your outbound email outreach.
Read MoreIn order to know and understand your prospects, you have to speak to them. What’s the quick and easiest way to capture thoughts and tone? A call. Here are 4 tips on how to master the art of cold calling so that your business strategy can be as efficient and effective as possible.
Read MoreEmail outreach is easily one of the most effective tools business development representatives have in their tool belts. But, with the constant noise and influx of messages in a prospect’s inbox, how can you stand out? Working in BD, it’s your job to rise above the clutter to get your dream prospect’s attention. Follow these three steps to increase your email’s open and engagement rates.
Read MoreAs marketing matchmakers, we at Setup are often asked by agency leaders how to best structure marketing and business development teams for growth.
In this article, Setup CEO, Joe Koufman, details the necessary steps to build a healthy business development team that will lead to growth.
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