The Setup Marketing Relationship Survey revealed that 40% of Clients surveyed will switch Agency partners in the next six months. This is consistent with our 2023 survey results where Ad Age concluded that more reviews may be coming. Why are reviews coming and what could make the Agency-Client relationship stronger?
Read MoreMany Agencies focus on B2C tactics but could be missing out on untapped B2B opportunities. Learn how you can apply the same powerful B2B strategies you use for Clients to fuel your Agency’s growth.
Read MoreAgencies excel at helping businesses grow, but many fail to apply their own successful strategies internally. Explore why Agencies often struggle with their own growth and how to change that.
Read MoreTraditional Agency searches are often long and expensive, involving high fees and months of vetting. Discover how Setup simplifies the process, delivering highly qualified Agencies in just a week—at no cost to the Client.
Read MoreAgency leaders and marketers in general are dealing with worldwide challenges like adapting to and adopting advanced technology and social platforms, budget constraints and showcasing marketing’s ROI, and navigating data privacy changes.
The 2023 Marketing Relationship Survey revealed that Delivery and Business Development remained a key challenge for Agency-side marketing leaders in the last year.
Read MoreEmail is one of the most critical outreach tools in a Business Development Representative’s tool belt. Adding personalization to emails can be a great way to start building relationships with prospects and potential clients, and increase your chances of standing out. This blog outlines three ways you can start incorporating personalization into your outbound email outreach.
Read MoreIn order to know and understand your prospects, you have to speak to them. What’s the quick and easiest way to capture thoughts and tone? A call. Here are 4 tips on how to master the art of cold calling so that your business strategy can be as efficient and effective as possible.
Read MoreEmail outreach is easily one of the most effective tools business development representatives have in their tool belts. But, with the constant noise and influx of messages in a prospect’s inbox, how can you stand out? Working in BD, it’s your job to rise above the clutter to get your dream prospect’s attention. Follow these three steps to increase your email’s open and engagement rates.
Read MoreAs marketing matchmakers, we at Setup are often asked by agency leaders how to best structure marketing and business development teams for growth.
In this article, Setup CEO, Joe Koufman, details the necessary steps to build a healthy business development team that will lead to growth.
Read MoreBrands are seeking agency partners that are capable of delivering fantastic work...but, in an agency-client relationship, the capabilities of an agency are only half of the equation to make up a successful partnership.
The other half is chemistry.
How can marketing agencies use chemistry to find more opportunities with clients?
Read MoreThere is a lot of talk amongst agencies about being a “thought leader.” However, thought leadership requires time, resources, and intentionality in order to impact agency goals. Ironically, while agencies are the de facto “experts in marketing,” few devote the energy to “eating their own dog food” and wind up poorly positioning themselves.
If agencies want clients to trust them with their brand, then agencies need to take a taste of their own medicine. Joe Koufman, CEO of Setup, lists the improvement areas for agencies.
Read MoreAs marketing matchmakers, Setup is often asked how agency leaders can best position their agency for growth.
We recommend to start by 1) differentiating your agency’s positioning, then 2) build a culture of business development where the business development team encourages growth, and 3) invest in the tools that prepare the agency for success.
While leads that come from referrals are the best, they are not scalable. At the end of the day, agencies need to generate leads, create a sustainable pipeline, then nurture that pipeline to convert the leads into clients.
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