Predictive marketing improves the brand-consumer relationship. Since the digital age has sped up processes, consumers expect personalized products that are instantly delivered.
How does predictive marketing help the marketer?
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As matchmakers for brands and agencies and true masters of connection, Valentine’s Day is by far the most important holiday for Setup. We celebrated by hosting one of our ever-popular Marketer’s Breakfasts.
Unlike past Marketer’s Breakfasts with themes such as customer experience, creativity in the workplace, or data measurement - this particular event was focused on “speed-dating.”
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The marketing profession revolves around relationships. Marketers need to foster relationships between the brand they represent and their target market in order to receive any long-term success. “Love” may be a strong word in this case, but being present while showing empathy and understanding resonates with consumers.
Marketers can leverage the concepts outlined in The Five Love Languages to increase engagement and brand loyalty in their target audience:
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