Marketers Toolbox -PeerReach
What is PeerReach?
PeerReach is a social media tool that analyzes users’ connections and interactions with an influence metric.
Why is this tool helpful?
PeerReach determines the interests, relevance, and expertise of others and connects people with similar influences. It can help expand the user’s network and influence along multiple targets.
How is it used?
The user signs into Twitter and their audience is evaluated, separated into topics, and then ranked. This allows the user to decide which people are relevant to connect with and where they have the most influence. PeerGroups are created based on interactions and users can use these connections to discover new, important people to follow.
Who would benefit from using PeerReach?
Anyone who is looking to build their network and join a conversation with like-minded, influential people.
No price, just sign into Twitter and grant the app access.