The rebranding process often entails restructuring a brand’s message to reflect market trends and spark a brand’s momentum generating buzz. Whether in the form of repositioning, renaming, or even adapting a new logo, the rebranding process strives to put a new spin on an old brand identity.
While rebranding should be forward-looking, it is sometimes poorly executed. Rebranding should be influenced by changes in consumer desires, yet there are numerous cases where rebranding is a result of a marketer’s personal perception of brand fatigue.
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A solid brief can make or break a marketing campaign. The brief provides a solid foundation to ensure that an internal or external team is aligned to execute the strategy. Follow the steps and download our free and comprehensive marketing brief to align your brand’s processes.
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The rise of work-from-home office culture has completely disrupted people’s perception of traditional office environments. In this blog we break down the different types of work environments and how workers can assess their environment, schedule, structure, work-life balance, collaboration tools, etc. to determine their ideal setup.
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Marketing is all about communication, which is why the often-disconnected Agency-Client relationship is so paradoxical. Without a doubt, there’s culpability on both sides of the equation, but, like most breakups, a lack of communicating needs is often the reason for an ending.
Clients can take action to prevent this kind of disconnect, and it all starts with working on improving your communication!
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As each year comes to an end, it is important to reevaluate expenses and properly plan a marketing budget.
AgencySparks can help assist you in figuring out which costs align with your company’s overall goals and strategy. Read more for questions to consider when planning your marketing budget and download a free budgeting template.
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Hiring the right marketing Agency can be a game-changer for your Brand. While hiring an Agency comes with risks, it can also be the best move for your team if done correctly.
As the marketing landscape continues to evolve, it’s crucial to partner with an Agency that not only understands your needs, but also aligns with your vision and goals. Setup has made over 1,200 Brand-Agency introductions since our founding in 2014. We know the ins and outs of the Agency-Client relationship and can help.
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Avoid messy breakups by selecting the right agency the first time. Find and select a marketing agency using this free and detailed Agency Onboarding Guide.
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