Growing the Next Generation of Digital Marketing Talent

Joe Koufman, CEO of AgencySparks, made a recent appearance on Atlanta Tech Edge to talk about what it means to grow the next generation of digital marketing talent in today’s dynamic environment. Partnering with Jennifer Osbon, professor of digital marketing at the Terry College of Business at the University of Georgia, Joe discussed emerging trends in marketing, skills students will need, as well as important networking opportunities for marketing students like ChooseATL and SPARKsouth.

Video Credit: 11Alive 

AgencySparks has always been committed to providing those pursuing a career in digital marketing with as many resources as possible:

Content designed with digital marketers in mind

AgencySparks has been creating content that helps potential marketers understand how to better tap into the digital marketing community. Topics include resume design, interviewing skills, personal branding, marketing tools, networking tips, and how to stand out when “campaigning for your dream job.”

#MarketersToolbox: Tools in MarTech

Weekly tools that fall into the MarTech category, as well as productivity tools and collaboration tools can be found here.



SPARKsouth is an annual, full-day conference that helps students uncover the often obscured path to a career in digital marketing.

"50 dollars earned me more information about digital marketing than the last 2 years at college." 

- 2016 SPARKsouth attendee

SPARKsouth is an informative day filled with passionate people who seem to love their careers in the ever evolving field that is marketing.

- 2016 SPARKsouth attendee


Related Blogs:

And Most Importantly, Making Connections

AgencySparks created #JobSeeker and #JobProvider forms to match students with potential employers.  In addition, we created a comprehensive list of every independent agency in Atlanta in a blog, titled: "Thriving Independent Marketing Agency Ecosystem."


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