In the digital age, people rely on social media as a source of news, connection, and content sharing. Social media is not just for the consumer. Businesses have joined the playing field to take advantage of the wide popularity and low barrier of entry.
Not all types of social media are a perfect fit for every business and sometimes a company should not be represented on every platform. Some businesses should not be represented on social at all. Every company is different.
Read MoreHow can you optimize your email marketing strategy to pique the interest of your followers? How can you get more clicks and engaged subscribers? Maybe you need a shift in focus…
Here are email marketing lessons learned from AgencySparks’ Director of Marketing, Kate Jacoutot.
Read MoreCreating a marketing budget is not always a simple task. Many marketers pigeon hole themselves by narrowly focusing on the previous year’s plan and ignoring potential new sales goals and opportunities. It is also particularly difficult to map out a budget plan when brand awareness and impressions are not concrete numbers. Use this guide and free budgeting template to ease planning.
Read MoreUnderstanding the four primary personality types can provide marketers with an understanding of consumer tendencies, how to reach them, and their receptivity of a campaign. Segmenting and thoroughly knowing the audience helps personalize content and create engagement and purpose with every single interaction.
Learn the different types of personality types and their strengths and weaknesses.
Read MoreThe rebranding process often entails restructuring a brand’s message to reflect market trends and spark a brand’s momentum generating buzz. Whether in the form of repositioning, renaming, or even adapting a new logo, the rebranding process strives to put a new spin on an old brand identity.
While rebranding should be forward-looking, it is sometimes poorly executed. Rebranding should be influenced by changes in consumer desires, yet there are numerous cases where rebranding is a result of a marketer’s personal perception of brand fatigue.
Read MoreIn a world where everything is digital, screens are beginning to replace face-to-face interaction. And with that lack of face-to-face interaction, brands like Amazon, Target, and Spotify have turned away from segmentation marketing and towards personalized marketing tactics - using data every step of the way.
Read MoreEvery marketing campaign begins with a simple question: Who? For decades, the answer to this question has revolved around outward characteristics of an individual. What is their race? How old are they? What’s their gender? For marketers, segmenting an audience based on demographic data has always been simple, accessible, and affordable.
However, the world is not that simple. Not everything is black and white.
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