The annual SPARKsouth conference aims to benefit college students looking to build a career in digital marketing. The day focuses on career development with insights from expert panelists, mentor pairings, keynote speakers, networking opportunities, interviewing skills, and marketing career planning.

Representatives from brands and agencies served in panels and gave an overwhelming amount of helpful advice. Continue reading for their key tips.

Marketing Industry/Trends, Setup News/EventsSetup - marketing matchmakersOctober 2, 2018SPARKsouth, marketing career path, marketing roles, job seeker content, intern, marketing continuing education, sparksouthComment

Marketers Toolbox - Sendible VS SocialOomph

Sendible and SocialOomph are both social media management tools that help marketers become more productive. Depending on the project, social media platform, pricing, and features - a marketer may prefer one tool to another.

#MarketersToolboxSetup - marketing matchmakersSeptember 28, 2018social media, #MT - Productivity, #MT - Social Media, #MT - ComparisonComment

Alternatives to the RFP Process

Most of the time, companies view the Request for Proposal (RFP) as the only option for seeking help with a marketing project, program, or initiative. RFPs are not the only solution and can often be a waste of time, money, resources, and effort for both clients and agencies.

Clients want solutions to problems but, more often than not, the RFP does not provide answers to the difficult problems the client faces. Consider the multiple alternatives to the RFP Process before jumping in…

Marketing Industry/TrendsSetup - marketing matchmakersSeptember 25, 2018rfp, request for proposal, RFP, RFP-Alternative, RFP-Resource, issue rfp, first agency, types of agencies, agency-client relationship, scorecard, breakupComment

Marketers Toolbox - Outbrain Amplify

Outbrain is a content discovery platform that uses consumer behavioral data to influence marketing campaigns.

Increase sit traffic and consumer engagement with the help of this tool…

#MarketersToolboxSetup - marketing matchmakersSeptember 21, 2018content creation, content curation, increase site traffic, trafficComment

The Do’s and Don’ts of the RFP Process

When clients have marketing challenges, they often look to an agency for help. Often the best way to determine if a marketing agency is qualified to deliver quality work on time and within budget and scope is through a Request for Proposal (RFP).

Here are the Do’s and Dont’s to making a RFP successful…

Marketing Industry/TrendsSetup - marketing matchmakersSeptember 18, 2018rfp, request for proposal, RFP-Resource, issue rfp, New Years, first agency, types of agencies, agency-client relationship, scorecard, breakup, Agency 101Comment

Marketers Toolbox - GetSocial

GetSocial is a social analytics and publishing platform that helps marketers improve their social media reach and clicks by understanding their audience’s behavior.

#MarketersToolboxSetup - marketing matchmakersSeptember 14, 2018#MT - Social Media, #MT - Productivity, content creation, social meida, analytics, data analyticsComment

Tribal Marketing: How Atlanta Brands Are Building a Community

The Atlanta BeltLine, King of Pops, and Switchyards Downtown Club are some of the most influential local brands in Atlanta who have found success in nurturing and building tribe members.

How do they build communities and what can marketers take away from the brands’ mentality?

Marketing Industry/TrendsSetup - marketing matchmakersSeptember 11, 2018tribe marketing, tribal marketing, tribe, tribe of followersComment

Marketers Toolbox - Airtable

Airtable is a project management tool that increases productivity, eases operations, and increases collaboration by organizing data with spreadsheets.

#MarketersToolboxSetup - marketing matchmakersSeptember 7, 2018#MT - Productivity, #MT - Collaboration, data, spreadsheetComment

The Five Marketing Agency Compensation Models for Brands

If a brand is considering hiring a marketing agency, it is important to set aside appropriate budget. Depending on the scope of needs, some financial plans are more necessary than others but, ultimately, it is up to the client and agency to decide how they will price fees during their agency-client partnership. Read more about the pros and cons of different compensation models in the agency-client relationship.

Marketing Industry/Trends, Marketing ResourcesSetup - marketing matchmakersSeptember 4, 2018budget, paperwork, tax, woman, money, report, accountant, calculator, paper, concept, pen, accounting, home, closeup, statistics, table, economics, economy, bureaucracy, corporate, business, income, success, copyspace, finance, calculate, balance, female, close-up, macro, earnings, lifestyle, desk, planning, bookkeeper, fill, person, professional, company, credit, workplace, work, investment, job, office, financial, expenses, hand, savings, counting, budget, paperwork, tax, woman, money, report, accountant, calculator, paper, concept, pen, accounting, home, closeup, statistics, table, economics, economy, bureaucracy, corporate, business, income, success, copyspace, finance, calculate, balance, female, close-up, macro, earnings, lifestyle, desk, planning, bookkeeper, fill, person, professional, company, credit, workplace, work, investment, job, office, financial, expenses, hand, savings, counting, RFP, RFP-Resource, first agency, types of agencies, agency-client relationship, scorecard, gaps, breakup, Agency 101Comment

Marketers Toolbox - Sprout Social VS Buffer

Buffer and Sprout Social are social media marketing and management platforms. It is important to evaluate a company’s goals and strategy before selecting a tool to manage social media efforts. This post compares the pricing, features, and user friendliness - giving a brief analysis and recommendation to marketers.

#MarketersToolboxSetup - marketing matchmakersAugust 31, 2018social media marketing, social media management, tools vs, social media comparisonComment

#MarketersBreakfast - Unlocking the Secrets of the Agency-Client Relationship

Setup is dedicated to connecting established brands with exceptional marketing agencies. Each quarter, Setup hosts a #MarketersBreakfast that facilitates mixing and mingling between the two and encourages discussion about relevant marketing trends.

This particular breakfast was unique in that Setup CEO, Joe Koufman, presented the results of a Marketing Relationship Survey that Setup has been conducting since early May to understand marketers’ relationships with their agencies. Continue reading for the key insights…

Setup News/EventsSetup - marketing matchmakersAugust 28, 2018#MarketersBreakfast, marketing relationship survey, marketersbreakfastComment

Marketers Toolbox - Talkus

Talkus provides the support and attention consumers crave from customer support. Every direct external communication channel is connected to the user’s Slack so that the employee can use it as an internal communications tool in addition to responding to and communicating with website visitors.

#MarketersToolboxSetup - marketing matchmakersAugust 24, 2018#MT - Productivity, #MT - Sales Enablement, customer support, customer experience, customer journey, slack, #slack, multi-channelComment