The marketing profession revolves around relationships. Marketers need to foster relationships between the brand they represent and their target market in order to receive any long-term success. “Love” may be a strong word in this case, but being present while showing empathy and understanding resonates with consumers.
Marketers can leverage the concepts outlined in The Five Love Languages to increase engagement and brand loyalty in their target audience:
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Mobile has become ubiquitous and is dominating the consumer’s life and the marketplace. With such a powerful device in the palm of all of our hands, marketers need to leverage mobile to reach consumers. To be successful, marketers must optimize the mobile experience to fit the context of the usage of the device and user preferences. Here is how they can start…
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Because marketers know how much of marketing revolves around providing value at every stage of the customer journey, they also know how to sniff out gimmicks. When trying to build loyalty amongst marketers, know that a campaign with robust discount/reward system or a partnership with a useful external resource will almost always outperform the flashy campaign that lacks substance. If brands want to create loyalty within this segment, the marketing strategy needs to focus on building trust through transparency, engagement, and useful content.
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