Understanding the “WHO” in Marketing Personas

Marketing Industry/TrendsMadeline EvansNovember 7, 2017marketing personas, personas, persona targeting, segmentation, New Years, data, MarketingComment

Copyright Rules for Marketers

Marketing Industry/TrendsMadeline EvansOctober 31, 2017copyright infringement, copyrightComment

Cracking the Code to Social Media

In the digital age, people rely on social media as a source of news, connection, and content sharing. Social media is not just for the consumer. Businesses have joined the playing field to take advantage of the wide popularity and low barrier of entry.

Not all types of social media are a perfect fit for every business and sometimes a company should not be represented on every platform. Some businesses should not be represented on social at all. Every company is different.

Email Marketing: The Lessons I've Learned

How can you optimize your email marketing strategy to pique the interest of your followers? How can you get more clicks and engaged subscribers? Maybe you need a shift in focus…

Here are email marketing lessons learned from AgencySparks’ Director of Marketing, Kate Jacoutot.

The Marketing Budget - Where Marketers Go Wrong & How to Get it Right

Creating a marketing budget is not always a simple task. Many marketers pigeon hole themselves by narrowly focusing on the previous year’s plan and ignoring potential new sales goals and opportunities. It is also particularly difficult to map out a budget plan when brand awareness and impressions are not concrete numbers. Use this guide and free budgeting template to ease planning.

The Objective behind Marketing Objectives

Marketing Industry/TrendsMadeline EvansSeptember 26, 2017marketing essentials, objective, business objectives, SMART, strategy, strategic planning, Strategic plan, marketing campaign, New Years, first agency, MarketingComment

How to Innovate, Map, and Execute Marketing Ideas

Marketing Industry/TrendsMadeline EvansSeptember 12, 2017remarkable ideas, idea creation, managing, managing success, selling ideas, marketing team, marketing brief, marketing continuing education, innovationComment

The 4 'A's of Marketing to Different Personality Types

Understanding the four primary personality types can provide marketers with an understanding of consumer tendencies, how to reach them, and their receptivity of a campaign. Segmenting and thoroughly knowing the audience helps personalize content and create engagement and purpose with every single interaction.

Learn the different types of personality types and their strengths and weaknesses.

How Marketers Can Tell Better Stories To Captivate Target Audiences

Marketing Industry/TrendsMadeline EvansAugust 22, 2017storytelling, Persuasive storytelling, brand storytelling, lead with a story, marketing content, marketing campaign, InnovationComment

S.U.P. Time to Focus on Simplistic Marketing

Marketing Industry/TrendsMadeline EvansAugust 15, 2017marketing essentials, marketing campaign, marketing content, SEOComment

Why Big Brands Are Turning To Small Agencies

Marketing Industry/TrendsSetup - marketing matchmakersAugust 8, 2017Advertising Agency Selection, types of agenciesComment

Company Rebranding Can Be Fraught With Peril: Strategies to Avoid Pitfalls

The rebranding process often entails restructuring a brand’s message to reflect market trends and spark a brand’s momentum generating buzz. Whether in the form of repositioning, renaming, or even adapting a new logo, the rebranding process strives to put a new spin on an old brand identity.

While rebranding should be forward-looking, it is sometimes poorly executed. Rebranding should be influenced by changes in consumer desires, yet there are numerous cases where rebranding is a result of a marketer’s personal perception of brand fatigue.