Posts in Marketing Industry/Trends
Is Office Culture Dead?
Is Office Culture Dead?

The fact that cutting-edge, affordable collaboration tools like Slack, Google Hangouts, and Trello are readily available, combined with the decreased limitations and overhead costs of having a physical office, leads people to wonder… is office culture dead?

Read More
Marketing Industry/TrendsSetup - marketing matchmakersremote work, remote worker, work remotely, face-to-face interaction, work-life balance, telecommuting, remote team, telework, flexible work, remotely, remote work policy, job satisfaction, Job filler content, recruitmentComment
The Evolution and History of Content Marketing
The Evolution and History of Content Marketing
Marketing Industry/TrendsJoe Koufmancontent marketing, evolution of content marketing, social media, marketers, content marketing strategy, marketing inforgraphic, traditional marketing, one-to-one marketing, search enging, search engine, brands, audience, marketing campaign, target audience, shareable content, content strategy, content creation, content marketer, blog post, user-generated content, visual content, customers, create cotent, quality content, native advertising, content creator, valuable content, inbound marketingComment
Measuring Super Bowl Ad ROI is...Complicated
Measuring Super Bowl Ad ROI is...Complicated

People will do just about anything to escape the constant barrage of advertisements shoved their way every day...that is, unless we’re talking about the Super Bowl. In fact, according to Burson-Marsteller, 53% of Americans would be disappointed if the Super Bowl went commercial-free. The combination of a live TV event that reaches over 100 million people, along with the diverse and captive nature of its audience has caused the Super Bowl’s commercials to transform into a beacon for creativity in advertising.

Read More
Marketing Industry/TrendsSetup - marketing matchmakerssuperbowl, super bowl, super bowl 51, roi of super bowl ads, 2017, viral, super bowl commercials, cost of super bowl ad, fortune, brand lift, business objectives, adweek, super bowl advertisements, national geographic, coca-cola, tiffany & co, budweiser, airbnb, 84 lumber, audi, #driveforprogress, wendy's, erna alfred, forrester research, popularComment
5 Discussions Worth Having with Your Marketing Agency
5 Discussions Worth Having with Your Marketing Agency

Marketing is all about communication, which is why the often-disconnected Agency-Client relationship is so paradoxical. Without a doubt, there’s culpability on both sides of the equation, but, like most breakups, a lack of communicating needs is often the reason for an ending.

Clients can take action to prevent this kind of disconnect, and it all starts with working on improving your communication!

Read More
Marketing Resources, Marketing Industry/TrendsSetup - marketing matchmakersagency-client relationship, marketing agency, marketing agencies, the naked truth, Marketing Agency RelationshipComment
What a Strong Personal Brand Can Do for You
What a Strong Personal Brand Can Do for You

Gain control of current and future opportunities by assessing yourself and developing a strong personal brand. Here are examples of notable people with strong personalities and brands and how you can emulate your life and actions after them…

Read More
Marketing Industry/TrendsSetup - marketing matchmakersgary vaynerchuk, Richard Branson, steve jobs, personal brand, personal branding, company branding, Jeff bezos, digital age, identity, micro-interaction, statista, tribe of followers, job seeker contentComment